Verlag Hermann Schmidt,2005 - 256 Seiten
Otl Aicher was one of the mostsignificant designers of post-war Germany. His influence on this period goesfar beyond his work in the field of design. He has developed the corporate designfor the Olympic Games and created corporate images for Braun, Lufthansa, FSB,Erco. His fundamental work on typography (typographie) deals with much morethan just the teachings of design; it is a veritable typographical manifesto.Readers will view some of Otl Aicher's typographical theories with criticism.German and English Text. Otl Aicher was one of the most significant designersof post-war Germany. His influence on this period goes far beyond his work inthe field of design. He was a founding member and later principal of theHochschule für Gestaltung in Ulm, an academy which understood design to beintegral and interdisciplinary with a responsibility towards politics andsociety. He developed the corporate design for the Olympic Games in Munich,which, through him, became the 'happy games' of 1972.He also created corporateimages for Braun, Lufthansa, FSB, Erco and others, many of which have remainedunchanged., With his stringency and capacity for integrated thought he was apioneer of the corporate identity. In Rotis he produced a hotly debatedtypeface which today has become part and parcel of many a corporate identityand business report. His fundamental work on typography deals with much morethan just the teachings of design; it is a veritable typographical manifesto.It has nevertheless been unavailable for many years and threatened to disappearforever. We view some of Otl Aicher's typographical theories with criticism.However, we are of the opinion that the analysis of his typography should be acomposite part of visual communication for both the purposes of study andeveryday use.