This glass series was made in 1937 - 1938, in
Ohio, by Libbey Glass Company. Part of the original 1938 promotional campaign
for Snow White and the Seven Dwarfs full length feature film. The tumbler is clear glass with
various color combinations such as Black and Orange, Green, Blue, Red, &
Yellow graphics. Glasse all have a four line verse on the back telling
about each character. Like this example of "Sleepy" Depicts Sleepy on
the front with his name and 'Snow White and the Seven Dwarfs' around the
bottom. On the back is the 4 line verse: When SLEEPY'S told it's after dawn,
He's in a dull condition. He never does a thing but yawn. And wholly lacks
ambition. Additional information and history... For Disney's first full length
animated movie, Snow White and the Seven Dwarfs, Disney took on a large scale
promotional campaign. One of the first promotions of its kind, Disney paired
with several companies to help advertise the movie. One of the easiest ways to
get the public's attention was 'dairy glasses' a tried and true method for
advertising during the depression. Fully licensed by Disney, Libbey produced
then trucked orders all across the country. They were sold in stores and from
mail order but the bulk were sent to farms and dairies owned by companies like
Kraft. They were then filled with cottage cheese, peanut butter and jelly
ect... You could buy one of these decorative cups at your local grocer and
after you finished your product, you had this glass that could be reused as a
tumbler. Once the movie was released in December of 1937, to overwhelming
success, Disney expanded the tie-in with additional products including more
styles of glassware. As a company hit hard by the depression and still
struggling, this work order from Disney came at just the right time for Libbey.