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Seeing into Screens

by Professor Tessa Dwyer, Claire Perkins, Sean Redmond, Jodi Sita

Seeing into Screens: Eye Tracking and the Moving Image is the first dedicated anthology that explores vision and perception as it materializes as viewers watch screen content. While nearly all moving image research either 'imagines' how its audience responds to the screen, or focuses upon external responses, this collection utilizes the data produced from eye tracking technology to assess seeing and knowing, gazing and perceiving.The editors divide their collection into the following four sections: eye tracking performance, which addresses the ways viewers respond to screen genre, actor and star, auteur, and cinematography; eye tracking aesthetics which explores the way viewers gaze upon colour, light, movement, and space; eye tracking inscription, which examines the way the viewer responds to subtitles, translation, and written information found in the screen world; and eye tracking augmentation which examines the role of simulation, mediation, and technological intervention in the way viewers engage with screen content. At a time when the nature of viewing the screen is extending and diversifying across different platforms and exhibitions, Seeing into Screens is a timely exploration of how viewers watch the screen.

FORMAT
Paperback
LANGUAGE
English
CONDITION
Brand New


Author Biography

Tessa Dwyer is Lecturer, Film and Screen Studies at the School of Culture and Communication at Monash University, Caulfield Campus, Australia. Her publications include contributions in the edited collections Locating the Voice in Film, Contemporary Publics, State of Post-Cinema, and journals across the disciplines of Screen Studies, Translation Studies and Cultural Studies. Her most recent publication appeared in A Reader in International Media Piracy.Claire Perkins is Senior Lecturer in Film and Screen Studies in the School of Media, Film and Journalism at Monash University, Australia. She is the author of American Smart Cinema (2012), and co-editor of U.S Independent Film After 1989: Possible Films (2015), B is for Bad Cinema: Aesthetics, Politics and Cultural Value (2014) and Film Trilogies: New Critical Approaches (2014).Sean Redmond is Associate Professor in Media and Communication at Deakin University in Melbourne, Australia. He is editor of the journal Celebrity Studies, author of The Cinema of Takeshi Kitano: Flowering Blood (2013), and Celebrity and the Media (2013).Jodi Sita is Senior Lecturer in Anatomy and Neurosciences in the School of Allied Health at Australian Catholic University, Australia. She is a neuroscientist, health scientist, and eye-tracking expert, heading the eye-tracking laboratory at Australian Catholic University.

Table of Contents

Introduction: the Blackest and Whitest of Swans (Tessa Dwyer, Monash University, Australia; Claire Perkins, Monash University, Australia; Sean Redmond, Deakin University, Australia; Jodi Sita, Australian Catholic University, Australia)Section 1: Seeing the Eye1. In Order to See, You Must Look Away: Thinking About the Eye (William Brown, University of Roehampton, London, UK)2. Invisible Rhythms: Tracking Aesthetic Perception in Film and the Visual Arts (Paul Atkinson, Monash University, Melbourne, Australia)3. The Development of Eye Tracking in Empirical Research on Subtitling and Captioning: from Individual Measures to Constructs of Visual Attention, Cognitive Load, and Psychological Immersion (Stephen Doherty, University of New South Wales, Australia, Jan-Louis Kruger, Macquarie University, Australia)4. Into the film with Music. Measuring Eyeblinks to Explore the Role of Film Music for Emotional Arousal and Narrative Transportation (Ann-Kristin Wallengren and Alexander Strukelj, Lund University, Sweden)5. Looking at Sound: Sound Design and the Audiovisual Influences on Gaze (Jonathan P. Batten and Tim J. Smith, Birkbeck, University of London, UK)6. Passing Time: Eye Tracking Slow Cinema (Tessa Dwyer and Claire Perkins, Monash University, Australia)Section 2: The Eye Seeing7. Shaping Abstractions: Eye Tracking Experimental Film (Sean Redmond, Deakin, Australia and Jodi Sita, Australian Catholic University, Australia)8. Audiences as Detectives: Eye Tracking and Problem Solving in Screen Mysteries (Jared Orth, University of Melbourne, Australia)9. Discordant Faces, Duplicitous Feelings: The Eye's Affective Lures of Drive (Laura Henderson, Monash University, Australia)10. Using Eye Tracking and Raiders of the Lost Ark (1981) to Investigate Stardom (Sarah Thomas, Aberystwyth University, UK, Adam Qureshi and Amy Bell, Edge Hill University, UK)11. A proposed workflow for the creation of integrated titles – Based on eye tracking data (Wendy Fox, Johannes Gutenberg University of Mainz, Germany)12. Eye-tracking, Subtitling and Accessible Filmmaking (Pablo Romero-Fresco, University of Roehampton, London, UK)BibliographyIndex

Review

An absorbing collection that is bound to become a key text in the emerging areas of eye tracking studies and psychocinematics. Seeing into Screens brings together leading scholars in the field who offer rich and nuanced readings of screen examples through eye tracking analysis. In unison, they reveal the dramatic ways in which eye tracking analysis can enrich traditional approaches to film and screen studies, including aesthetics, cognition, narrative immersion, sound and music, and embodiment. A must read! * Angela Ndalianis, Professor in Media+Screen Studies, Swinburne University, Australia *

Promotional

Seeing into Screens offers new modes of reflective analysis into moving-image culture by bringing together empirical research, neuroscience and conceptual screen theory.

Review Quote

"An absorbing collection that is bound to become a key text in the emerging areas of eye tracking studies and psychocinematics. Seeing into Screens brings together leading scholars in the field who offer rich and nuanced readings of screen examples through eye tracking analysis. In unison, they reveal the dramatic ways in which eye tracking analysis can enrich traditional approaches to film and screen studies, including aesthetics, cognition, narrative immersion, sound and music, and embodiment. A must read!" -- Angela Ndalianis, Professor in Media+Screen Studies, Swinburne University, Australia

Promotional "Headline"

Seeing into Screens offers new modes of reflective analysis into moving-image culture by bringing together empirical research, neuroscience and conceptual screen theory.

Feature

The first interdisciplinary edited collection that utilizes eye tracking technology to empirically test and account for the way viewers watch the moving image

Details

ISBN1501354922
Pages 288
Publisher Bloomsbury Publishing Plc
Year 2019
ISBN-10 1501354922
ISBN-13 9781501354922
Publication Date 2019-07-25
Format Paperback
Imprint Bloomsbury Academic USA
Subtitle Eye Tracking and the Moving Image
Place of Publication New York
Country of Publication United States
Edited by Jodi Sita
DEWEY 791.43019
Illustrations 44 bw illus
Affiliation Australian Catholic University, Australia
Short Title Seeing into Screens
Language English
UK Release Date 2019-07-25
AU Release Date 2019-07-25
NZ Release Date 2019-07-25
US Release Date 2019-07-25
Author Jodi Sita
Audience Tertiary & Higher Education

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