Publisher Description

Inside the success of 100 Business Geniuses

Risk-loving entrepreneurs. Innovative geniuses. Self-starters and mavericks. The world's greatest businesses were built by unique people, each bringing their own style and savvy to the marketplace.

100 Great Businesses and the Minds Behind Them is a diverse and inspiring collections of great business stories. Covering a variety of success paths, brilliant strategies and engaging entrepreneurs, each profile explores the genius behind the greatest business minds:



A mother's inspiration that launched Baby Einstein
Aveda's journey from hippie to hip
How Guinness overcame a centuries-old problem to conquer new markets
TiVo's long fight to explain the genius of their product
How Oprah went from person to empire
And many more

An engrossing look at what makes entrepreneurs and business geniuses tick, this book highlights the pivotal moments in the lives of great businesses, with lasting lesson on the art of making your business a success.

Author Biography

Emily Ross and Angus Holland's 100 Great Businesses and the Minds Behind Them was devised in Melbourne, Australia, where they both live and work.
Emily Ross is a senior writer with the country's leading national business magazine, BRW. She specializes in leadership, innovation, and entreprenuership. Angus Holland is a senior editor with The Age newspaper.
Between then they have lived in Abu Dhabi, Honk Kong, Kuwait, London, Lantau Island, Milan, Paris, Mauritius, Qatar, Singapore, and Tokyo. They live in Melbourne with their two children.

Table of Contents

Acknowledgments A Note on the Text Introduction 1. The Crowd-Pleasers Pixar Julie Aigner-Clark and Bill Clark Baby Einstein Callaway Barbie Hallmark Cards 2.Thanks for the Idea Red Bull Sony Walkman 3.The Long and Winding Road Liquid Paper Dyson The Kellogg Company 3M and the Post-It Note 4.Do What You Love Weight Watchers Quiksilver Kate Spade and Andy Spade Nobu Wolfgang Puck 5. Thanks for Nothing: The Founders Who Missed out on the Billions Chanel No. 5 The Coca-Cola Company Clarence Birdseye 6. Extreme Makeovers Nokia Avon LVMH Gap Samsung Guinness Adidas 7. The Revolutionaries IKEA Re/Max JD Power Mark Burnett Howard Schulz, Starbucks 8. It Didn't Happen Overnight, BUT It Did Happen Amazon Columbia Sportswear Nutrimetics 9.That's What I Wanted, I Just Didn't Know It Cirque du Soleil Rollerblade Websense Craigslist MTV TiVo Hooters Liz Lange Maternity 10. Survival of the Fittest Microsoft Mars Inc. XM Satellite Radio 11. Born to Sell Ray Croc, McDonald's Dell Arthur Blank and Bernie Marcus, The Home Depot Mary Kay Ash, Mary Kay Cosmetics Simon Fuller 12. Me, Myself and I Oprah Winfrey Sean Combs Richard Branson Taschen Danni Ashe 13.I Want to Be Alone: the Greta Garbos of Business Oakley Revlon Luxottica 14. Ah, That's How You Do It eBay Limited Brands L'Oreal BlackBerry Wal-Mart Warren Buffett Berkshire Hathaway NetJets 15. Image Is Everything Nike Tiffany & Co. Levi's 16. The Business Daredevils FedEx Esprit Playboy 17. The Lennon & McCartney Duos Tupperware Apple id Software Google Seinfeld 18. Funky, Inc Juicy Couture Jamie Oliver CollegeHumour.com MAC Cosmetics (Makeup Artists Cosmestics) 19. From Hippy to Hip Aveda Ben & Jerry's 20. Beware of Cheap Imitations Steinway Lego Harley-Davidson Four Seasons Hotels Manolo Blahnik Porsche Prada Alessi 21. No Experience Necessary Subway Mrs Fields Cookies Diners Club Jani-King 22. And Now for Something Completely Different Play-Doh Dippin' Dots Build-A-Bear Workshop Disposable Diapers Neopets Super Soaker Index About the Authors

Long Description

Inside the success of 100 Business Geniuses Risk-loving entrepreneurs. Innovative geniuses. Self-starters and mavericks. The world's greatest businesses were built by unique people, each bringing their own style and savvy to the marketplace. 100 Great Businesses and the Minds Behind Them is a diverse and inspiring collections of great business stories. Covering a variety of success paths, brilliant strategies and engaging entrepreneurs, each profile explores the genius behind the greatest business minds: o A mother's inspiration that launched Baby Einstein o Aveda's journey from hippie to hip o How Guinness overcame a centuries-old problem to conquer new markets o TiVo's long fight to explain the genius of their product o How Oprah went from person to empire o And many more An engrossing look at what makes entrepreneurs and business geniuses tick, this book highlights the pivotal moments in the lives of great businesses, with lasting lesson on the art of making your business a success.

Details