Publisher Description

Whether you're an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:

• Self-branding 
• Media relations 
• Social Media 
• Networking 
• Speaking engagements 
• Cause-related marketing 
• Selecting a PR agency 

Author Biography

Jennefer Witter is the CEO and founder of The Boreland Group Inc. , a boutique public relations agency headquartered in New York City with a presence in the Washington, D.C. metropolitan area. A 30+-year PR veteran, Jennefer was ranked as one of the top ten black CEOs and entrepreneurs in the nation by MadameNoire magazine in 2013.

Review

..".a small, easily affordable book that is a must-own for anyone in the nonprofit/social benefit sector." -- ChicagoNow
..".an excellent introduction to public relations. It provides a great overview coupled with insight from an experienced professional." --Small Biz Trends
..".gives a brief but helpful overview of key aspects of public relations, and the tips are numerous and practical."--Leading Business Books
"Deceptively simple, this book packs a huge punch when it comes to understanding the world of PR. Entrepreneurs...would particularly benefit from Witter's words of wisdom." --The Secrets of Success
"Public relations can be an intimidating concept to small business owners. Talking with the media, branding, networking...The Little Book of Big PR is here to help." --Small Business Computing
"Smart little book when you're thinking about branding or building your business." --Blue Heron Journal
"This is the best book on personal branding I have read." -- Tap Dancing Spiders

Long Description

As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign. Whether you're an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:* Self-branding* Media relations* Social Media* Networking* Speaking engagements* Cause-related marketing* Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

Review Quote

"...gives a brief but helpful overview of key aspects of public relations, and the tips are numerous and practical."-- Leading Business Books "...a small, easily affordable book that is a must-own for anyone in the nonprofit/social benefit sector." -- ChicagoNow "This is the best book on personal branding I have read." -- Tap Dancing Spiders "…an excellent introduction to public relations. It provides a great overview coupled with insight from an experienced professional." --Small Biz Trends "Smart little book when you're thinking about branding or building your business." -Blue Heron Journal "Deceptively simple, this book packs a huge punch when it comes to understanding the world of PR. Entrepreneurs…would particularly benefit from Witter's words of wisdom." --The Secrets of Success

Details