Indian Fashion
by Arti Sandhu
Fashion in India is distinctly unique, in its aesthetics, systems, designers and influences. Indian Fashion is the first study of its kind to examine the social, political, global and local elements that give shape to this multifaceted center. Spanning India's long historical contribution to global fashion to the emergence of today's vibrant local fashion scene, Sandhu provides a comprehensive overview of the Indian fashion world. From elite high-end to street style of the masses, the book explores the complex realities of Indian dress through key issues such as identity, class, youth and media.This ground-breaking book does not simply apply western fashion theory to an Indian context, but allows for a holistic understanding of how fashion is created, worn, displayed and viewed in India.Accessibly written, Indian Fashion will be a fantastic resource for students of fashion, cultural studies and anthropology.
Hardcover
English
Brand New
Author Biography
Arti Sandhu is Associate Professor of Fashion Design at Columbia College Chicago, USA
Table of Contents
Chapter 1: Introduction: Indian FashionChapter 2: A Brief History of Dress, Difference and Fashion Change in IndiaChapter 3: Contemporary Fashion Practice in Urban IndiaChapter 4: Reel to Real Life: Re-Fashioning India from Bollywood to StreetChapter 5: Desi-Chic: The Image and Ideals of Fashion in Indian MagazinesChapter 6: Darzi to "Designer": Crafting Couture and High-Fashion for IndiaChapter 7: Conclusion: "Wrapping it Up"BibliographyIndex
Review
[This] is an excellent entry-level book to the subject. * Costume *
At its heart, Indian Fashion's narrative emphasizes the role of dress in the promotion of national identity, culture and tradition, and also in the embodiment of personal identity, resistance and modernity. In doing so, it establishes India as a unique global powerhouse, where luxury, couture, craft and casual are conspicuously consumed, mixed and matched to articulate a distinctly modern – yet also distinctly Indian – style identity. * Fashion, Society & Popular Culture *
Promotional
The first multidisciplinary study of contemporary Indian fashion that situates India's unique fashion scene within the wider global context.
Review Quote
[This] is an excellent entry-level book to the subject.
Promotional "Headline"
The first multidisciplinary study of contemporary Indian fashion that situates India's unique fashion scene within the wider global context.
Details
