Perception and Awareness on Credit Cards Among Bank Customer

by Mohan Rajaram

The use of sophisticated technologies particularly by the foreign banks has sizeably increased the expectations of customers. In the years to come, more sophistication in the information technologies is expected. This is likely to bring about a radical change in the marketing of banking services. In an age of electronic banking, the manually operated public sector commercial banks would find it difficult to survive. This makes it essential that even the public sector commercial banks promote the use of technologies. It is high time that they innovate their marketing efforts and continue to keep their market share high. Of course, the RBI was obstructing the development processes by regulating business conditions but at the same time, the policy makers working with negative attitudes. An attitudinal change in the boardrooms is thus a crying need of the hour. The policy makers have no option but to make the working conditions conducive vis-a-vis the services internationally competitive. The perception of customer satisfaction is to be reviewed in the face of changing level of expectations of customers.