“Promote and don’t overwhelm” is the motto for our toys, which stimulate the little ones' imagination, support their development and are so much fun. Playing means learning, seeing, understanding, experiencing. From the playful training of motor skills to the imparting of educational content, toys from Selecta® optimally support the child in their experiences.

Made in Germany – sustainable and long-lasting

The educationally valuable designs are made with wood from sustainable forestry. Of course, completely harmless to health, durable, TÜV certified and almost 100% made in Germany. Of course - there from the start. Wood from sustainable forestry, almost 100% of which grew in Germany. 

Only come to us environmentally friendly water-based paints and adhesives are used that comply with the European Standard for Toy Safety (EN 71). They are absolutely harmless and pose no health risk to the child.

Our robust Selecta® toys are sure to withstand children's stress and can be put in their mouths without hesitation. The reassuring thing for our customers: TÜV monitors all production processes and checks our baby toys for mechanical and chemical safety according to the highest requirements.