Author Biography

John Fletcher is Professor of Tourism and Head of the International Centre for Tourism & Hospitality Research at Bournemouth University, UK. Alan Fyall is visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA and Professor of Tourism at Bournemouth University, UK. David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting Professor at Bournemouth University, UK and DUFE, China. Stephen Wanhill is Professor of Tourism Economics at the University of Limerick, Ireland and Emeritus Professor of Tourism Research at Bournemouth University, UK.

Table of Contents

• Chapter 1: An Introduction to Tourism
• Chapter 2: The Nature of Tourism Demand
• Chapter 3: Tourism Consumer Behaviour
• Chapter 4: Measuring and Modelling Tourism Demand
• Chapter 5: Forecasting Tourism Demand
• Chapter 6: Destinations
• Chapter 7: The Economic Impact of Tourism
• Chapter 8: The Environmental Impact of Tourism
• Chapter 9: The Socio-Cultural Impact of Tourism
• Chapter 10: Sustainable Tourism
• Chapter 11: Tourism and Development Planning
• Chapter 12: Tourism, Crises and Disaster Management
• Chapter 13: Attractions
• Chapter 14: Accommodation
• Chapter 15: Events Management
• Chapter 16: Intermediaries
• Chapter 17: Transportation
• Chapter 18: Public Sector and Policy
• Chapter 19: Managing Marketing for Tourism
• Chapter 20: Marketing Planning
• Chapter 21: Marketing Mix Applications
• Chapter 22: Information Technology in Tourism

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