Englische Bücher / Wirtschaft Business Entrepreneurship Social Media Social Network Soziales Netzwerk BUSINESS & ECONOMICS / Entrepreneurship think and grow rich simon sinek feel the fear and do it anyway start with why elon musk zero to one steve jobs silicon valley the one thing the lean startup bianca cole the hard thing about hard things gary vaynerchuk gary moore good to great jim collins richard branson small business the infinite game all good things things to do walter isaacson rob moore crushing it company of one social media do hard things john lamerton how to be an overnight success sheryl sandberg nir eyal art of ben horowitz robin waite strategy startup
Art Nr.: 0241187265
ISBN 13: 9780241187265
SubTitle: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Release Year: 2015
Published by: Penguin Books Ltd (UK)
Cover: Taschenbuch
Cover Format: 200x128x24 mm
Pages: 326
Weight: 238 g
Language: Englisch
Author: Guy Kawasaki
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Englische Bücher / Wirtschaft Business Entrepreneurship Social Media Social Network Soziales Netzwerk BUSINESS & ECONOMICS / Entrepreneurship think and grow rich simon sinek feel the fear and do it anyway start with why elon musk zero to one steve jobs silicon valley the one thing the lean startup bianca cole the hard thing about hard things gary vaynerchuk gary moore good to great jim collins richard branson small business the infinite game all good things things to do walter isaacson rob moore crushing it company of one social media do hard things john lamerton how to be an overnight success sheryl sandberg nir eyal art of ben horowitz robin waite strategy startup
THE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS.
'The ultimate entrepreneurship handbook' - Arianna Huffington
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
The Art of the Start 2.0 will show you how to effectively deploy all these tools. It will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.