Marketing Strategy of Telecommunication Companies Facing the Competition

by Jacques-Patient Muhindo Akilimali

We looked at the use of marketing techniques by telecommunications companies in Butembo. Our concern was to know if the use of these techniques produces a positive impact in terms of consumption of the products and services of these companies. After investigation, we found that the more a telecommunication company relies on these marketing techniques, the more its products and services will be consumed. We started from a contrast according to which the Airtel network is the one that experiences the most disturbances. Conversely, it is the one that is most used. Its subscribers reveal that they are hooked to their network because of the bonuses and other advantages they enjoy within the framework of the marketing used by this telecommunication company.