Product description

4K Ultra HD | also referred to as 4K and UHD, delivers four times the pixels of a Full HD screen to display unprecedented picture clarity and detail, even close up

High Dynamic Range (HDR) | Expanding contrast ratio and colour palettes, High Dynamic Range (HDR) gives greater glow and visual depth than regular HD content.

UHD Alliance| A band of TV brands, broadcasters and film producers that set Ultra HD standards. Members include LG, Samsung, Sony, Panasonic, Netflix, Disney, Warner Bros and Technicolor.

4K Upscaling | boosts standard definition and high definition content to a near 4K ultra-high definition picture quality

OLED | Organic Light Emitting Diode (OLED) has self-lighting pixels which turn on and off to deliver wider viewing angles, higher contrast, faster refresh rates and a more energy efficient TV. This delivers one of the best picture qualities imaginable

Smart TV | streams online content through your home network to bring you access to digital content such as On Demand, and streaming services from the internet such as apps

Freeview HD | 60 digital television channels , 25 radio stations plus 12 HD channels all for free

Freeview Play | A supplement to Freeview HD that enables catch-up on BBC iPlayer, ITV Hub, All 4 & Demand 5.

Freesat HD | a satellite service which offers quality, free entertainment via a set top box or integrated receiver, in high definition

Wi-Fi | allows TVs, smartphones, computers and other devices to connect to the internet and communicate wirelessly

DLNA (Digital Living Network Alliance) | comprises consumer electronics manufacturers who have created an industry-wide standard to enable devices to share media, such as videos and photos, over a home network

Wireless connection | established via Wi-Fi, Bluetooth, NFC or DLNA

WebOS | an operating system for LG's Smart TVs which features a multitasking interface, efficient response time, simple and intuitive setup with access to some of the best catch-up TV, movies, sport and music services

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Bask in the incredible colour-rich realism of the 4K HDR OLED picture with LG's B7. An astonishingly thin OLED panel, pin-sharp 4K UHD resolution, and a stunning HDR colour-scape combine for a simply awe-inspiring picture. Dolby Vision achieves contrast and colour that will blow you away, while Dolby Atmos sound provides truly immersive audio. Use LG’s award-winning webOS 3.5 Smart platform to stream shows from such apps as Netflix, the intuitive Magic Remote to navigate, and add a hyper-modern touch of class to your living room with its Blade Slim picture-on-metal design. With spectacular visuals and audio, the B7 will revolutionise your home entertainment.

Impeccable 4K OLED for Perfect Black, Perfect Colour

Fusing OLED tech with 4K resolution, this set’s contrast, colour and clarity make viewing simply one-of-a-kind. OLED pixels are self-lighting, meaning that they can switch on-and-off individually to conjure inky blacks and super-bright whites. Unlike regular 3 colour pixels (RGB) in LED screens, LG’s panel has 4 colour pixels (WRGB) with an added white sub-pixel. This delivers ultra-fine colour gradation and a colour palette that’s virtually true-to-life. With 33 million of these pixels, this 4K OLED set is a majesty to behold, achieving perfect black, perfect colour and perfect clarity.

OLED HDR with Dolby Vision

LG are one of the forerunners of colour-boosting High Dynamic Range (HDR). As members of the UHD Alliance, they've delivered top-shelf OLED HDR with a staggering 10-bit colour depth. This means that there are over a billion individual colours to deepen your view and show shades you’ve never seen in home entertainment before. Usually, studios are forced to dilute the colour of their shows and films to fit on our TVs. Now, HDR screens like the B7 can channel content from studio-to-living room with the same precision and utterly otherworldly hues. Better yet, the B7 is one of the few sets to be compatible with Dolby Vision content – a special standard that loads on even more mind-blowing colour and contrast. This set also features Multi HDR support and Active HDR so whatever entertainment you're enjoying, you'll always get the full, glorious HDR treatment with pin-point accuracy.

Fabulous 4K

To respond to screens getting bigger, brands have packed their screens with more pixels. This 55-inch screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail. Experience this high-spec picture across a range of broadcasts, movies, sports and more thanks to 4K upscaling. As it converts lower resolution content to near-4K quality, anything you watch on the big screen will be truly extraordinary.

Seamless webOS 3.5 Smart Platform

Revolutionising the way you watch and experience entertainment on your LG TV is the award-winning Smart TV webOS platform. Delivering a simple connection, simple switching and simple discovery, there is more entertainment available than ever before. You can stream Sky Movies or Sports through NOW TV, 4K UHD content through Netflix or Amazon, the latest movies and TV from Google Play and TalkTalk TV stores and even music from Spotify or YouTube.*

Marvellous Magic Remote

The latest Magic Remote (supplied) lets you navigate with the point, gesture, wheel and voice control. The scroll wheel is ideal for browsing the web while finger gesture control lets you navigate at the touch of a finger. And then there is voice activation which gives you hands free control, if you prefer.

Immersive Dolby Atmos Sound

This TV sounds as spectacular as it looks, with fully immersive audio courtesy of Dolby Atmos. This tech places sound within three dimensions for a stunningly enveloping soundscape. The result is unbelievably realistic, spatially detailed audio that places you firmly at the centre of your entertainment.

Freeview Play

This LG TV features Freeview Play. Combining catch-up TV, on-demand services and live television, watching what you want, when you want, is now easier than ever. It’s free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Hub, All 4 and Demand 5 are also available without having to open specific applications. This gives effortless scroll back so you never miss a second of your favourite shows.

Blade Slim Picture-on-Metal Design

The B7 is an eye-catching exemplar of modern TV architecture which looks just as stunning on or off. The OLED screen is bonded to a single metal sheet for cutting edge Blade Slim design. Finished with a crescent stand, its minimal elegance enhances the viewing experience and completes the contemporary, cutting edge look of a beautifully designed television.

Accessories IncludedRemote Control, Batteries, standAudio DetailsDolby AtmosBrandLGDLNAYesDigital tunerFreeview HD, freesat HD and Freeview PlayDimensionsH70.8 x W122.9 x D4.86cmDimensions With StandH76.4 x W122.9 x D25.4cmEnergy RatingAFreesat built inYESHDRYESHard driveN/AHeadphone socketYesInternet ReadyYes - Built-in Wi-FiManufacturer Part Number (MPN)OLED55B7VModel name / numberOLED55B7Operating System VersionWebOSPackaged DimensionsH81 x W134.5 x D20.7cmPicture Or Video Resolution4K Ultra HDPorts4 x HDMI, 3 x USB, 1 x CIPower Consumption - Annual155 kWhPower Consumption - On Mode112WPower Consumption - Stand By0.3WRefresh Rate100 HzRemote ControlRemote Control IncludedScreen Resolution3840 x 2160 pixelsScreen TypeOLEDScreen size55"Smart TVYESSpeaker output40WTable Top StandYESTimerYESVESA Wall Mount Dimensions300mm x 200mmViewing angle (horizontal / vertical)178 degreesVisible Screen Size (measured diagonally)139cmWeightWith stand: 18.6kg. Without stand: 17.2kg

There is a slight burn in on the very bottom of the screen but is hardly noticeable