Publisher Description

The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book offers comprehensive insights into the challenges and opportunities faced, specifically examining the application of the Internet of Things. The authors analyse the benefits and the related threats from the perspective of the participants of the entire supply chain, including consumers. Taking the reader on a journey, this book begins with an analysis of technology use in farming, production, logistics and retailing before delving into the use of digitalization in educating consumers on sustainable consumption practices. The multifaceted analysis of the Internet of Food potential combines science and practice, enriching theoretical analysis with case studies. This book will be of interest to those researching and studying supply chain management, logistics, innovation and technology management and consumption, with a particular interest in the food industry.

Author Biography

Anna Rogala is Assistant Professor at the Department of Marketing Strategies, Pozna University of Economics and Business. Her fields of current research are digitalization in the food and health markets from the perspective of a consumer; shaping sustainable consumption patterns with the new communication technologies; sustainable marketing; food and health literacy as a prerequisite of sustainable consumption behaviours; and behavioural intervention design. She is Head of the research project "Digitization on the food market and shaping consumer attitudes towards sustainable consumption" and Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society.Renata Nestorowicz is Professor at the Department of Marketing Strategies, Pozna University of Economics and Business. She specializes in issues related to the marketing of organic and functional food; information behaviours of consumers; the packaging as a marketing message; and asymmetry of knowledge and information in the food market. She is Member of the research projects: "Digitization on the food market and shaping consumer attitudes towards sustainable consumption" and "New bioactive food with programmed pro-health properties" and Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society.Ewa Jerzyk is Professor at the Department of Marketing Strategies, Pozna University of Economics and Business. Her fields of interest are neuromarketing; food well-being; consumer behaviour (attitudes and predicting behaviour); packaging (labels, claims, multisensory packaging design); and retromarketing. She is Manager of Consumer Neuromarketing Research Laboratory, Member of the research project "Digitization on the food market and shaping consumer attitudes towards sustainable consumption" and Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society.

Table of Contents

PrefaceAnna Rogala, Ewa Jerzyk, Renata NestorowiczPart 1. The Internet of Things in the Food Market

The Characteristics, Architecture and Stakeholders of the IoT Ecosystem

Marcin Plociennik, Raul Palma

The Concept of the Internet of Food

Micha Gazdecki, Anna Wielicka-Regulska, Elbieta Goryska-Goldmann

Using Internet of Things to Support a Sustainable Food System

Anna Rogala, Ewa Jerzyk, Renata NestorowiczPart 2. Implementation of the IoF in the Supply Chain 2.1. Smart Farming Micha Gazdecki, Anna Wielicka-Regulska, Elbieta Goryska-Goldmann2.2. Farming with Use of the IoF Micha Gazdecki, Elbieta Goryska-Goldmann, Anna Wielicka-Regulska2.3. Smart Food Processing Joanna Kobus-Cisowska, Monika Przeor2.4. Utilizing the IoF for Food Processing Monika Przeor, Joanna Kobus-Cisowska2.5. Smart Logistics Filip Nowak, Witold Statkiewicz2.6. Smart Retailing Dominika Kaczorowska-SpychalskaPart 3. Consumers' Approach Towards the IoF Application 3.1. Building Food Awareness András Fehér, Enik' Kontor3.2. Enhancing Sustainable Food Consumption by the IoF Renata Nestorowicz, Anna Rogala, Ewa Jerzyk3.3. The IoF in Communication Activities Aleksandra Kaniewska-Sba, Anna Rogala3.4. Digitalization in the Food Sector and Consumer Protection Monika NamysowskaPart 4. Perspectives for the IoF Development4.1. The Opportunities and Threats for IoF Development Marcin Plociennik, Raul Palma4.2. Challenges in Implementing the IoF in the Area of Marketing Activities Ewa Jerzyk, Renata Nestorowicz, Anna Rogala4.3. Global Food System Challenges: Can Industry 4.0 Be the Magic Wand?Bettina von Stamm, Anna Rogala

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