Own a piece of history with this vintage Georges Schaeren & Co./MIDO WATCHE art deco watch. Crafted with gold-filled material, this square-shaped case round movement watch exudes elegance. An antique piece manufactured in Switzerland in the early year 1900s, it features a unique and intricate design that sets it apart from modern watches.
This watch is not just a collectible item, but also a functional timepiece that is in working condition and Not tested for accuracy.
1918 Mr. Georges Schaeren, an experienced and ingenious Swiss watchmaker, founded MIDO G. Schaeren & Co. on 11 November. From the start, the name MIDO - from Spanish «Yo mido» (i.e. «I measure») - became synonymous with technical innovation and timeless designs.
1920 Extremely elegant women’s watches with colored enameled shaped cases and modern straps as well as visually attractive timepieces for gentlemen rapidly achieved the image required for the new brand name. MIDO found a market in the flourishing automotive market. MIDO produced watches in the shape of radiator grills of a wide range of brands such as Buick, Bugatti, Fiat, Ford, Excelsior, or Hispano-Suiza so that automotive fans were able to express their passion in places where they couldn't take their four wheels.