This textbook is a valuable resource for entrepreneurs and small business owners who are interested in launching and growing their ventures. It offers practical advice and guidance on various aspects of running a successful business, including management, finance, and marketing.

The book is authored by Leslie E. Palich, J. William Petty, Frank Hoy, and Justin G. Longenecker and was published by Cengage South-Western in 2019. It is a revised edition with 736 pages of informative content.