I just purchased this vintage Shelley Potteries, Ltd, large oval serving  platter from a local estate here in Central Virginia.  The piece was produced by the Staffordshire works as part of their "Bridal Rose/ Rose Spray" pattern which was introduced in 1940.  It is beautifully executed on the Dainty blank which shows crisp mold and fine detail to the fine ribbed / geometric pattern.  The English rose transfers show nice color and fine detail against the bright white bone china ground.  The piece measures 16 7/8" in width and 13 3/4" in depth and bears the pictured "Shelley Fine Bone China" green mark and "Bridal Rose" pink band (#13545).  It  is in like new condition with no damage or noted wear.  Please check my other listings for additional pieces in this MASSIVE estate Shelley Bridal Rose china service.