Publisher Description

The literature on strategy in small and medium-sized enterprises (SMEs) is fairly limited despite their great innovative talents. This book provides the reader with a thorough insight into six companies and their prerequisites for creating growth. Strategy Execution focuses on a varied picture of Scandinavian SMEs, and illustrates how this group of companies can contribute with new ways of managerial thinking and progress in the business community. It presents the best practice framework for strategic management.

Table of Contents

IntroductionChapter 1: The Scene is Set - Themes in an SME ContextChapter 2: Applied Strategy and ManagementChapter 3: Strategy and Structure - Life Cycles and OrganizationsChapter 4: International Marketing and High TechnologyChapter 5: Diversification and Renewal of the Managerial RoleChapter 6: Family-Owned Company and Intense NetworkingChapter 7: The Aggressive Growth StrategyChapter 8: "Best Practice" Regarding Good Danish Management?LitteratureIndex

Review

"The volume provides a unique and focused perspective on how strategy is conceptualized, formulated and implemented in small to medium-sized firms. Filled with rich examples that bring their prescriptions to life, the authors provide solid insight into the "best practices" of six award-winning Danish firms - with sufficient depth and direction to allow readers to actually reflect on how these perspectives might be adapted to their own organizations. The volume has immense value for academicians and practitioners alike."Anthony F. Buono,Professor of Management and Sociology,Bentley College, USA"This excellent book unveils a core aspect of the strategic process: the execution. It provides great examples from which much can be learnt."Juan Antonio Fernandez, Professor of Management,China Europe International Business School (CEIBS),Shanghai, China"This is a comprehensive, well-researched and insightful examination of the nature and demands of establishing the strategy in practice in small and medium-sized companies - and how companies and individuals can prepare themselves for this exciting and important task... A very well written practical guidebook containing critical information - with a passion for profit."Karsten Olsen, Managing Partner,Scan Energy A/S, Denmark

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