1960s Cadillac promotional watch in a race themed case, New Old Stock!

This is directly from a retired Cadillac dealer’s estate, and it was retained by him when they ran this particular promotional campaign.

The dealership was Dalgleish Cadillac in downtown Detroit, which was literally one block from the original Cadillac Sales and Service building on Cass Avenue. This means that Dalgleish had the benefit of being directly tied to Cadillac’s sales and marketing department, so they always got unique and rare promo items!

This is the black version of this watch, and they also made a silver & white version (on another one of my auctions). While it is literally unworn and new old stock, it does have a couple of small chips in the paint on the bezel. These have been touched with a black marker, but could easily be dabbed with black paint to have better coverage.

The 40mm case and back have no issues aside from the small chips.

The Swiss mad movement runs well and is keeping very good time!

The dial sports the late 60’s Cadillac logo, and is in perfect condition.

The black rubber sport style strap is original and unused.

Just a great vintage promo watch to add to your collection!

Please see my other vintage watch listings