MacAddict Magazine

July 2001

Mac Addict Magazine launched in 1996 under the aegis of Imagine Publishing. The magazine launched as an alternative to other printed Mac monthlies in North America like Macworld and MacUser . It differentiated itself from other publications with a more irreverant editorial voice focused on Mac enthusiasts. It focuses on the Macintosh personal computer and related products, including the iPad and iPhone. It’s sold as a print product on newsstands. MacAddict also had a mascot, a stick-figure named Max. By 1998, MacAddict surpassed Macworld as the Macintosh magazine with the highest consumer newsstand spending due to its $7.99 cover price.

In February 2007, MacAddict was relaunched as MacLife. The new magazine is physically larger than the old magazine and was focused on the creativity of Mac users.

From 1996 to mid-2002, there were four rating icons, which depicted Max. There was "Blech" (the lowest), "Yeah, Whatever" (a mediocre product), "Spiffy" (a solid yet not perfect product), and "Freakin' Awesome" (the highest). 

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