Most of the old magazine covers have a subscription
crease down the middle of the magazine because they were mailed by folding
them - postal workers placed them into the mailboxes that way. To add to
that many men carried them in their back pockets!
We try to choose only those that we would consider
useful – everyone’s opinions may vary in that respect so please review the
picture well.
Terms of Sale:
We do allow returns if you are not satisfied with your
purchase and can return it in the same condition you received it after a 30-day
review, we will refund your purchase, minus shipping upon receipt of the
sellable item. A 20% restocking fee will be charged upon receipt of
restock- able item, this covers relisting and fees we have already
incurred. If an item is returned damaged the value of the amount of damage
will be deducted from the price. The return of an item is the
responsibility of the buyer and insurance should be considered for the
return trip.
PLEASE-
Before leaving Negative Feedback PLEASE contact us. We appreciate the
opportunity to attempt to remedy any issue(s) that may arise. We have a
generous return policy and are willing to amicably remedy problems. Vintage
Ads are fun, and we love to see them go to those who want them so PLEASE,
feel free to reach out to us. Thank you in advance.
About Us & Vintage Ads:
We have been helping people with their historical paper
needs for over ten years as a hobby. We take each transaction seriously and
we treat each item with the care and respect it and you 'the buyer'
deserves. These clips of history are becoming more and more hard to come
by, so we are determined to handle them gently. We have chosen to leave the
edges untrimmed to allow you (the buyer), the freedom and
the most area to work with, so the area outside of the given AD area is not
considered in the overall grading of the AD itself.
About Vintage Advertisements
The
Vintage Advertisements we sell are never a later
reprint, photocopy or any kind of reproduction, but are the actual,
original Advertisements from a Vintage Magazine.
Most print ads were published one time only and
occasionally as part of an AD 'campaign', and were likely never
commercially reproduced. Often a company may use a particular ad more than
once in a year, making subtle changes in subsequent magazines. Making
spotting the changes a bit of a challenge and fun. Vintage Advertisements
are truly a unique find and distinctive piece for your empty frame!
Vintage AD's are wonderful matted, framed and hung in a
theme room, hallway, cabin, or boathouse, how about the pool or
recreation rooms? Great Décor for your business as well! Some of these
ads and covers are terrific works of art!
Uses for Vintage ADs
They
also make a great AD-ditions (or start) to your Vintage AD
Collection!
Vintage ADs can be used in Scrap Booking, Decoupage, or
Decorations/Artwork.
So many possibilities! You can Archive them or artwork them...
Vintage Magazine Covers are great art deco the aging and
wear add character and mystique. Many of the old New Yorker magazine covers
have a subscription crease down the middle of the magazine because they
were mailed by folding them - postal carriers placed them into the
mailboxes that way. To add to that some men carried them in their back
pockets! We try to choose only those that we would consider useful –
everyone’s opinions may vary in that respect so please review the picture
well. We do not retouch actual scans. This is the item you will receive.
Scans are sized however to fit the eBay template parameters -
Our ADs are left untrimmed giving you the most creative
opportunity
GRADING STANDARDS
- Mint(M)– Perfect as an
advertisement or cover could expect to be. There are no visible flaws,
dents, dings, scratches, tears, discolorations, or impressions on the
paper of the advertisement or cover.
- Near Mint (NM) - Minor
signs of wear partly based on age and rarity of advertisement or
cover. This condition describes an ad that 'looks perfect', and has only
the smallest and subtlest of flaws, which could include very
minor stress marks (the marks that result from turning a page,
which in this grade can only be seen at certain angles) or very
minor printing imperfections. There is no surface wear, tearing,
yellowing, staining, pencil/pen marks, or creasing on the paper.
- Excellent (EX) - Minor
signs of wear no fading of the ink in the artwork. This condition is
nearly perfect and allows for only slightly more subtle flaws than
Near Mint. Minor stress marks, or printing imperfections, with no
surface wear, staining, tearing, yellowing, pen/pencil marks, or
creasing to the advertisement or cover. Most people would see nothing
wrong with an ad in this grade.
- Very Good (VG) - This
condition allows for only slightly more flaws than Excellent. There
can be light stress marks barely visible or minor printing
imperfections. A corner crease smaller than quarter inch, or two
slightly less than perfectly sharp corners, or some yellowing at the
edges (but not in the image area), possibly one edge tear smaller than
quarter inch, very faint ink ghosting (the presence of ink on the
surface from a facing page, or from the reverse side), some light
tanning of the paper overall from age. No surface wear, creasing in
the image area, staining, or pen/pencil marks.
- Good (G) - This condition
allows for more flaws than Very Good, but no significant flaws. There
can be some stress marks that are visible, some light printer's ink
marks, some light ink ghosting, light creasing, a light subscription
fold, some light pencil marks, some light surface or edge wear, light
surface staining in a small area, edge tears shorter than one and
one-half inch, tanning of paper overall but not brittle. This
condition can also describe an otherwise EX ad with only one
significant flaw such as a strong subscription crease or water stain.
It would still look nice in a frame.
- Fine (F) - This condition
allows for more flaws than G. There may be water staining with some
discoloration, but not over the majority of the advertisement. There
can be pen marks, a strong subscription crease, surface wear, foxing,
soiling, ink ghosting, improper trimming into (but not through) a
printed border, tears less than three inches, edge wear, tanning
overall, surface staining, and other flaws that one might expect from
an ad that comes from a back cover or has been improperly stored for
years. It can also describe an otherwise
"Good" ad with one significant flaw such as a
strong subscription crease or water stain.
- Poor (P) - This condition
allows for some serious flaws, and an ad in this shape will challenge
the framer. All the flaws of the "Fine" condition and may be
present on a "Poor" ad, along with others such as
pieces missing, tape repairs, heavy staining, and soiling, ragged
edges, brittle/flaking paper, crayon marks, holes, etc. Rough shape,
used mainly for advertisements of such rarity that they would still
command some value.
Some additional considerations used in Grading
Vintage ADs
For the purpose of the collectability of vintage
advertisement and cover art, it is important to remember that the condition
is just one contributing factor to the overall value of a paper ephemera
item. There are other factors to consider:
- Rarity -
is how unusual or how easily replaced the item might be. Rarity
increases value directly in proportion to the scarcity of the item.
Was this item available one time and one time only? On the other hand,
was it a part of an ongoing continuing advertising campaign that
showed up repeatedly through the years?
- Unusual or Peculiarity –
related to the above. Is there more than one copy readily available in
the marketplace? Is this a one of a kind piece?
- Contribution – how
does a particular item fit into a collection? If there are ten items
in a particular collection – perhaps graded at a certain grade –
may be worth more as a sum of the collection often than as each
individual by itself.
- Sentiment -
perhaps the most elusive quality of the piece. Seldom if ever an issue
for strict speculators, but might be a big issue with collectors.
Debatable if should be included as a ‘condition’.
- Marketability –
Looks at the potential buyers available for a particular item. What
has this item sold for historically, and what is the demand for this
particular piece now? The internet and online auctions have changed
the way we shop for and collect vintage advertisements and covers. In
some ways, these new sales channels have decreased the marketability
of the more ‘common’ items. On the other hand, the rarer and more
collectible items now bring more buyers to the hobby or vocation.
These conditions, in turn, could translate into more sales and a more
uniform grading and archival system.
- Paper –
paper type and acidity, color, and age is another factor to consider.
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