This is an original 1952 Red Heart Dog Food PRINT AD
AD Measures approximately 5.25" x 13.5" Inches has no tears or stains and is Graded "EXCELLENT"
We do not retouch scans.
This is the item you will receive.
Please be aware: Colors may vary due to monitor/
computer settings
Most of the old magazine covers have a
subscription crease down the middle of the magazine because they were mailed by
folding them - postal workers placed them into the mailboxes that way. To add
to that many men carried them in their back pockets! We try to choose only
those that we would consider useful – everyone’s opinions may vary in that
respect so please review the picture well.
Terms of Sale:
We do allow returns if you are not satisfied
with your purchase and can return it in the same condition you received it
after a 30-day review, we will refund your purchase, minus shipping upon
receipt of the sellable item. A 20% restocking fee will be charged upon receipt
of restock- able item, this covers relisting and fees we have already incurred.
If an item is returned damaged the value of the amount of damage will be
deducted from the price. The return of an item is the responsibility of the
buyer and insurance should be considered for the return trip.
PLEASE- Before leaving
Negative Feedback PLEASE contact us. We appreciate the opportunity to attempt
to remedy any issue(s) that may arise. We have a generous return policy and are
willing to amicably remedy problems. Vintage Ads are fun, and we love to see
them go to those who want them so PLEASE, feel free to reach out to us. Thank
you in advance.
About Us & Vintage
Ads:
We have been helping people with their
historical paper needs for nearly 20 years as a hobby. We take each transaction
seriously and we treat each item with the care and respect it and you 'the
buyer' deserves. These clips of history are becoming more and more hard to come
by, so we are determined to handle them gently. We have chosen to leave the
edges untrimmed to allow you (the buyer), the freedom and the most area
to work with, so the area outside of the given AD area is not considered in the overall grading of the AD itself.
About Vintage
Advertisements
The Vintage Advertisements we sell are not and
never will be a photocopy or any kind of reproduction, but are the actual,
original Advertisements from an authentic Vintage Magazine.
Most print ads were published one time only, but
on occasion, they were printed in consecutive magazines and occasionally as
part of an AD 'campaign', and were likely never commercially reproduced. Often
a company may use a particular ad more than once in a year, making subtle
changes in subsequent magazines. Making spotting the changes, a bit of a
challenge and fun. Vintage Advertisements are truly a unique find and
distinctive piece for your empty frame!
Vintage AD's are wonderful matted, framed and
hung in a theme room, hallway, cabin, or boathouse, how about the pool or
recreation rooms? Great Décor for your business as well! Some of these ads and
vintage Magazine Covers are terrific works of art done by some notable artists
like Norman Rockwell, Dean Cornwell, Douglas Crockwell, George Petty, William
Steig, Charles E. Martin, Dick Sargent, Ricardo Magni, Jean Hugo, and so, so
many more…
Uses for Vintage Ads
Vintage Ads make great AD-ditions (or start) to
your Vintage AD Collection!
Vintage ADs can be used in Scrap Booking,
Decoupage, or Décor /Artwork.
So many possibilities! You can Archive them or Artwork
them...
Vintage Magazine Covers are great art decor the
aging and wear add character and mystique. Many of the old New Yorker magazine
covers have a subscription crease down the middle of the magazine because they
were mailed by folding them - postal carriers placed them into the mailboxes
that way. To add to that some men carried them in their back pockets! We try to
choose only those that we would consider useful – everyone’s opinions may vary
in that respect so please review the picture well. We do not retouch actual
scans. (However chipped edges may not show up in the scan those would be matted
out.) This is the item you will receive. Scans are sized however to fit the
eBay template parameters -
Our ADs are left untrimmed giving you the most
creative opportunity -You will receive the full page to work with!
GRADING STANDARDS
Mint(M) – Perfect as an advertisement or cover
could expect to be. There are no visible flaws, dents, dings, scratches, tears,
discolorations, or impressions on the paper of the advertisement or cover.
Near Mint (NM) - Minor signs of wear partly
based on age and rarity of advertisement or cover. This condition describes an
ad that 'looks perfect', and has only the smallest and subtlest of flaws, which
could include very minor stress marks (the marks that result from turning a
page, which in this grade can only be seen at certain angles) or very minor
printing imperfections. There is no surface wear, tearing, yellowing, staining,
pencil/pen marks, or creasing on the paper.
Excellent (EX) - Minor signs of wear no fading
of the ink in the artwork. This condition is nearly perfect and allows for only
slightly more subtle flaws than Near Mint. Minor stress marks, or printing
imperfections, with no surface wear, staining, tearing, yellowing, pen/pencil
marks, or creasing to the advertisement or cover. Most people would see nothing
wrong with an ad in this grade.
Very Good (VG) - This condition allows for
only slightly more flaws than Excellent. There can be light stress marks barely
visible or minor printing imperfections. A corner crease smaller than
quarter-inch, or two slightly less than perfectly sharp corners, or some
yellowing at the edges (but not in the image area), possibly one edge tear
smaller than quarter-inch, very faint ink ghosting (the presence of ink on the
surface from a facing page, or from the reverse side), some light tanning of
the paper overall from age. No surface wear, creasing in the image area,
staining, or pen/pencil marks.
Good (G) - This condition allows for more flaws
than Very Good, but no significant flaws. There can be some stress marks that
are visible, some light printer's ink marks, some light ink ghosting, light
creasing, a light subscription fold, some light pencil marks, some light
surface or edge wear, light surface staining in a small area, edge tears
shorter than one and one-half inch, tanning of paper overall but not brittle.
This condition can also describe an otherwise EX ad with only one significant
flaw such as a strong subscription crease or water stain. It would still look
nice in a frame.
Fine (F) - This condition allows for more flaws
than G. There may be water staining with some discoloration, but not over the
majority of the advertisement. There can be pen marks, a strong subscription
crease, surface wear, foxing, soiling, ink ghosting, improper trimming into
(but not through) a printed border, tears less than three inches, edge wear,
tanning overall, surface staining, and other flaws that one might expect from an
ad that comes from a back cover or has been improperly stored for years. It can
also describe an otherwise "Good" ad with one significant flaw such
as a strong subscription crease or water stain.
Poor (P) - This condition allows for some
serious flaws, and an ad in this shape will challenge the framer. All the flaws
of the "Fine" condition and may be present on a "Poor" ad,
along with others such as pieces missing, tape repairs, heavy staining, and
soiling, ragged edges, brittle/flaking paper, crayon marks, holes, etc. Rough
shape, used mainly for advertisements of such rarity that they would still
command some value.
Some additional
considerations used in Grading Vintage ADs
For the purpose of the collectability of vintage
advertisement and cover art, it is important to remember that the condition is
just one contributing factor to the overall value of a paper ephemera item.
There are other factors to consider:
Rarity - is how unusual or how
easily replaced the item might be. Rarity increases value directly in
proportion to the scarcity of the item. Was this item available one time and
one time only? On the other hand, was it a part of an ongoing continuing
advertising campaign that showed up repeatedly through the years?
Unusual or Peculiarity – related to the above. Is there more than one copy readily
available in the marketplace? Is this a one of a kind piece?
Contribution – how
does a particular item fit into a collection? If there are ten items in a
particular collection – perhaps graded at a certain grade – may be worth more
as a sum of the collection often than as each individual by itself.
Sentiment -
perhaps the most elusive quality of the piece. Seldom if ever an issue for
strict speculators, but might be a big issue with collectors. Debatable if
should be included as a ‘condition’.
Marketability –
Looks at the potential buyers available for a particular item. What has this
item sold for historically, and what is the demand for this particular piece
now? The internet and online auctions have changed the way we shop for and
collect vintage advertisements and covers. In some ways, these new sales
channels have decreased the marketability of the more ‘common’ items. On the
other hand, the rarer and more collectible items now bring more buyers to the
hobby or vocation. These conditions, in turn, could translate into more sales
and a more uniform grading and archival system.
Paper – paper type and acidity, color, and age
is another factor to consider.
112821cfPROV3:5-6xyz52qy10xkSEPmn04
|