Most of the old magazine covers
have a subscription crease down the middle of the magazine because they were
mailed by folding them - postal workers placed them into the mailboxes that
way. To add to that many men carried them in their back pockets! We try to choose only those that
we would consider useful – everyone’s opinions may vary in that respect so
please review the picture well.
Terms
of Sale:
We
do allow returns if you are not satisfied with your purchase and can return
it in the same condition you received it after a 30-day review, we will
refund your purchase, minus shipping upon receipt of the sellable item. A 20%
restocking fee will be charged upon receipt of restock- able item, this
covers relisting and fees we have already incurred. If an item is returned
damaged the value of the amount of damage will be deducted from the price.
The return of an item is the responsibility of the buyer and insurance should
be considered for the return trip.
PLEASE- Before leaving Negative Feedback PLEASE contact us. We
appreciate the opportunity to attempt to remedy any issue(s) that may arise.
We have a generous return policy and are willing to amicably remedy problems.
Vintage Ads are fun, and we love to see them go to those who want them so
PLEASE, feel free to reach out to us. Thank you in advance.
About
Us & Vintage Ads:
We
have been helping people with their historical paper needs for over ten years
as a hobby. We take each transaction seriously and we treat each item with
the care and respect it and you 'the buyer' deserves. These clips of history
are becoming more and more hard to come by, so we are determined to handle
them gently. We have chosen to leave the edges untrimmed to allow you
(the buyer), the freedom and the most area to work with, so
the area outside of the given AD area is not considered in the overall
grading of the AD itself.
About Vintage
Advertisements
The Vintage Advertisements we sell are never a
later reprint, photocopy or any kind of reproduction, but are the actual,
original Advertisements from a Vintage Magazine.
Most print ads were published one
time only and occasionally as part of an AD 'campaign', and were
likely never commercially reproduced. Often a company may use a particular ad
more than once in a year, making subtle changes in subsequent magazines.
Making spotting the changes a bit of a challenge and fun. Vintage
Advertisements are truly a unique find and distinctive piece for your empty
frame!
Vintage
AD's are wonderful matted, framed and hung in a theme room, hallway, cabin,
or boathouse, how about the pool or recreation rooms? Great Décor
for your business as well! Some of these ads and covers are terrific works of
art!
Uses
for Vintage ADs
They also make a great AD-ditions (or start) to
your Vintage AD Collection!
Vintage
ADs can be used in Scrap Booking, Decoupage, or Decorations/Artwork.
So many possibilities! You can Archive them or artwork them...
Vintage
Magazine Covers are great art deco the aging and wear add character and
mystique. Many of the old New Yorker magazine covers have a subscription
crease down the middle of the magazine because they were mailed by folding
them - postal carriers placed them into the mailboxes that way. To add to
that some men carried them in their back pockets! We try to choose only those
that we would consider useful – everyone’s opinions may vary in that respect
so please review the picture well. We do not retouch actual scans. This is
the item you will receive. Scans are sized however to fit the eBay template
parameters -
Our ADs are left untrimmed giving you the most creative opportunity
GRADING
STANDARDS
- Mint(M)– Perfect as an
advertisement or cover could expect to be. There are no visible flaws,
dents, dings, scratches, tears, discolorations, or impressions on the
paper of the advertisement or cover.
- Near Mint (NM) - Minor signs
of wear partly based on age and rarity of advertisement or cover. This
condition describes an ad that 'looks perfect', and has only the
smallest and subtlest of flaws, which could include very
minor stress marks (the marks that result from turning a page,
which in this grade can only be seen at certain angles) or very
minor printing imperfections. There is no surface wear, tearing,
yellowing, staining, pencil/pen marks, or creasing on the paper.
- Excellent (EX) - Minor signs
of wear no fading of the ink in the artwork. This condition is nearly
perfect and allows for only slightly more subtle flaws than Near Mint.
Minor stress marks, or printing imperfections, with no surface wear,
staining, tearing, yellowing, pen/pencil marks, or creasing to the
advertisement or cover. Most people would see nothing wrong with an ad
in this grade.
- Very Good (VG) - This
condition allows for only slightly more flaws than Excellent. There can
be light stress marks barely visible or minor printing imperfections. A
corner crease smaller than quarter inch, or two slightly less than
perfectly sharp corners, or some yellowing at the edges (but not in the
image area), possibly one edge tear smaller than quarter inch, very
faint ink ghosting (the presence of ink on the surface from a facing
page, or from the reverse side), some light tanning of the paper overall
from age. No surface wear, creasing in the image area, staining, or
pen/pencil marks.
- Good (G) - This condition
allows for more flaws than Very Good, but no significant flaws. There
can be some stress marks that are visible, some light printer's ink
marks, some light ink ghosting, light creasing, a light subscription
fold, some light pencil marks, some light surface or edge wear, light
surface staining in a small area, edge tears shorter than one and
one-half inch, tanning of paper overall but not brittle. This condition
can also describe an otherwise EX ad with only one significant
flaw such as a strong subscription crease or water stain. It would still
look nice in a frame.
- Fine (F) - This condition
allows for more flaws than G. There may be water staining with some
discoloration, but not over the majority of the advertisement. There can
be pen marks, a strong subscription crease, surface wear, foxing,
soiling, ink ghosting, improper trimming into (but not through) a
printed border, tears less than three inches, edge wear, tanning
overall, surface staining, and other flaws that one might expect from an
ad that comes from a back cover or has been improperly stored for years.
It can also describe an otherwise "Good" ad with one
significant flaw such as a strong subscription crease or water stain.
- Poor (P) - This condition
allows for some serious flaws, and an ad in this shape will challenge
the framer. All the flaws of the "Fine" condition and may be
present on a "Poor" ad, along with others such as pieces
missing, tape repairs, heavy staining, and soiling, ragged edges,
brittle/flaking paper, crayon marks, holes, etc. Rough shape, used
mainly for advertisements of such rarity that they would still command
some value.
Some
additional considerations used in Grading Vintage ADs
For
the purpose of the collectability of vintage advertisement and cover art, it
is important to remember that the condition is just one contributing factor
to the overall value of a paper ephemera item. There are other factors to
consider:
- Rarity - is how unusual or how easily replaced the
item might be. Rarity increases value directly in proportion to the
scarcity of the item. Was this item available one time and one time
only? On the other hand, was it a part of an ongoing continuing
advertising campaign that showed up repeatedly through the years?
- Unusual
or Peculiarity –
related to the above. Is there more than one copy readily available in
the marketplace? Is this a one of a kind piece?
- Contribution – how
does a particular item fit into a collection? If there are ten items in
a particular collection – perhaps graded at a certain grade – may
be worth more as a sum of the collection often than as each individual
by itself.
- Sentiment - perhaps the most elusive quality of the
piece. Seldom if ever an issue for strict speculators, but might be a
big issue with collectors. Debatable if should be included as a
‘condition’.
- Marketability – Looks at the potential buyers available for a
particular item. What has this item sold for historically, and what is
the demand for this particular piece now? The internet and online
auctions have changed the way we shop for and collect vintage
advertisements and covers. In some ways, these new sales channels have
decreased the marketability of the more ‘common’ items. On the other
hand, the rarer and more collectible items now bring more buyers to the
hobby or vocation. These conditions, in turn, could translate into more
sales and a more uniform grading and archival system.
- Paper – paper type and acidity, color, and age is
another factor to consider.
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