This is an original 1962 Lincoln PRINT AD AD Measures approximately 8.5" x 11.5"
has no tears or stains and is Graded "EXCELLENT"
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We do not retouch scans. This is the item
you will receive. Most of the old magazine covers have a subscription crease
down the middle of the magazine because they were mailed by folding them -
postal workers placed them into the mailboxes that way. To add to that many men
carried them in their back pockets! We try to choose only those that we would
consider useful – everyone’s opinions may vary in that respect so please review
the picture well.
Terms
of Sale:
We do
allow returns if you are not satisfied with your purchase and can return it in
the same condition you received it after a 30-day review, we will refund your
purchase, minus shipping upon receipt of the sellable item. A 20% restocking
fee will be charged upon receipt of restock- able item, this covers relisting
and fees we have already incurred. If an item is returned damaged the value of
the amount of damage will be deducted from the price. The return of an item is
the responsibility of the buyer and insurance should be considered for the return
trip.
PLEASE- Before leaving Negative
Feedback PLEASE contact us. We appreciate the opportunity to attempt to remedy
any issue(s) that may arise. We have a generous return policy and are willing
to amicably remedy problems. Vintage Ads are fun, and we love to see them go to
those who want them so PLEASE, feel free to reach out to us. Thank you in
advance.
About
Us & Vintage Ads:
We
have been helping people with their historical paper needs for over ten years
as a hobby. We take each transaction seriously and we treat each item with the
care and respect it and you 'the buyer' deserves. These clips of history are
becoming more and more hard to come by, so we are determined to handle them
gently. We have chosen to leave the edges untrimmed to allow you
(the buyer), the freedom and the most area to work with, so the
area outside of the given AD area is not considered in the overall grading of
the AD itself.
About Vintage
Advertisements
The
Vintage Advertisements we sell are never a later reprint,
photocopy or any kind of reproduction, but are the actual, original
Advertisements from a Vintage Magazine.
Most
print ads were published one time only and occasionally as part of an
AD 'campaign', and were likely never commercially reproduced. Often a
company may use a particular ad more than once in a year, making subtle changes
in subsequent magazines. Making spotting the changes a bit of a challenge and
fun. Vintage Advertisements are truly a unique find and distinctive piece for
your empty frame!
Vintage
AD's are wonderful matted, framed and hung in a theme room, hallway, cabin,
or boathouse, how about the pool or recreation rooms? Great Décor for
your business as well! Some of these ads and covers are terrific works of
art!
Uses
for Vintage ADs
They
also make a great AD-ditions (or start) to your Vintage AD
Collection!
Vintage
ADs can be used in Scrap Booking, Decoupage, or Decorations/Artwork.
So many possibilities! You can Archive them or artwork them...
Vintage
Magazine Covers are great art deco the aging and wear add character and
mystique. Many of the old New Yorker magazine covers have a subscription crease
down the middle of the magazine because they were mailed by folding them -
postal carriers placed them into the mailboxes that way. To add to that some
men carried them in their back pockets! We try to choose only those that we
would consider useful – everyone’s opinions may vary in that respect so please
review the picture well. We do not retouch actual scans. This is the item you
will receive. Scans are sized however to fit the eBay template parameters
-
Our ADs are left untrimmed giving you the most creative opportunity
GRADING
STANDARDS
- Mint(M)–
Perfect as an advertisement or cover could expect to be. There are no
visible flaws, dents, dings, scratches, tears, discolorations, or
impressions on the paper of the advertisement or cover.
- Near
Mint (NM) - Minor signs of wear partly based on age and rarity of
advertisement or cover. This condition describes an ad that 'looks
perfect', and has only the smallest and subtlest of flaws, which could
include very minor stress marks (the marks that result from
turning a page, which in this grade can only be seen at certain angles)
or very minor printing imperfections. There is no surface wear,
tearing, yellowing, staining, pencil/pen marks, or creasing on the paper.
- Excellent
(EX) - Minor signs of wear no fading of the ink in the artwork. This
condition is nearly perfect and allows for only slightly more subtle flaws
than Near Mint. Minor stress marks, or printing imperfections, with no
surface wear, staining, tearing, yellowing, pen/pencil marks, or creasing
to the advertisement or cover. Most people would see nothing wrong with an
ad in this grade.
- Very
Good (VG) - This condition allows for only slightly more flaws than
Excellent. There can be light stress marks barely visible or minor
printing imperfections. A corner crease smaller than quarter inch, or two
slightly less than perfectly sharp corners, or some yellowing at the edges
(but not in the image area), possibly one edge tear smaller than quarter
inch, very faint ink ghosting (the presence of ink on the surface from a
facing page, or from the reverse side), some light tanning of the paper
overall from age. No surface wear, creasing in the image area, staining,
or pen/pencil marks.
- Good
(G) - This condition allows for more flaws than Very Good, but no
significant flaws. There can be some stress marks that are visible, some
light printer's ink marks, some light ink ghosting, light creasing, a
light subscription fold, some light pencil marks, some light surface or
edge wear, light surface staining in a small area, edge tears shorter than
one and one-half inch, tanning of paper overall but not brittle. This
condition can also describe an otherwise EX ad with only one
significant flaw such as a strong subscription crease or water stain. It
would still look nice in a frame.
- Fine
(F) - This condition allows for more flaws than G. There may be water
staining with some discoloration, but not over the majority of the
advertisement. There can be pen marks, a strong subscription crease,
surface wear, foxing, soiling, ink ghosting, improper trimming into (but
not through) a printed border, tears less than three inches, edge wear,
tanning overall, surface staining, and other flaws that one might expect
from an ad that comes from a back cover or has been improperly stored for
years. It can also describe an otherwise
"Good" ad with one significant flaw such as a strong
subscription crease or water stain.
- Poor
(P) - This condition allows for some serious flaws, and an ad in this
shape will challenge the framer. All the flaws of the "Fine"
condition and may be present on a "Poor" ad, along with
others such as pieces missing, tape repairs, heavy staining, and soiling,
ragged edges, brittle/flaking paper, crayon marks, holes, etc. Rough
shape, used mainly for advertisements of such rarity that they would still
command some value.
Some
additional considerations used in Grading Vintage ADs
For
the purpose of the collectability of vintage advertisement and cover art, it is
important to remember that the condition is just one contributing factor to the
overall value of a paper ephemera item. There are other factors to consider:
- Rarity - is how unusual or how easily replaced the item
might be. Rarity increases value directly in proportion to the scarcity of
the item. Was this item available one time and one time only? On the other
hand, was it a part of an ongoing continuing advertising campaign that
showed up repeatedly through the years?
- Unusual
or Peculiarity –
related to the above. Is there more than one copy readily available in the
marketplace? Is this a one of a kind piece?
- Contribution – how
does a particular item fit into a collection? If there are ten items in a particular collection
– perhaps graded at a certain grade – may be worth more as a sum of the
collection often than as each individual by itself.
- Sentiment - perhaps the most elusive quality of the piece.
Seldom if ever an issue for strict speculators but might be a big issue
with collectors. Debatable if should be included as a ‘condition’.
- Marketability – Looks at the potential buyers available for a
particular item. What has this item sold for historically, and what is the
demand for this particular piece now? The internet and online auctions
have changed the way we shop for and collect vintage advertisements and
covers. In some ways, these new sales channels have decreased the
marketability of the more ‘common’ items. On the other hand, the rarer and
more collectible items now bring more buyers to the hobby or vocation.
These conditions, in turn, could translate into more sales and a more
uniform grading and archival system.
- Paper – paper type and acidity, color, and age is
another factor to consider
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