Much editorial content (for example, the previews and responses to readers' letters) was credited to Lloyd Mangram, a fictional character, although written by members of the editorial staff.  Mangram was depicted visually in the magazine by a sketch of a man wearing a paper bag over his head with holes cut for eyes. This was in stark contrast to the magazine's practice (more common in later years) of accompanying each review with a small likeness of the writer. Lloyd Mangram's contributions made frequent references to his ancient Hermes Typewriter.

Crash included the occasional column which seemed unusual for a computer magazine. Its first year saw the launch of both the Lunar Jetman strip (written and illustrated by John Richardson, based on the character from the games by Ultimate Play the Game) and The Terminal Man, an original piece of fiction written by Kelvin Gosnell and illustrated by Oliver Frey. Later years would see a brief revival of The Terminal Man, as well as Mel Croucher's comic story Tamara Knight, both of which ended mid-run due to poor reception. After the closure of Newsfield's short-lived lifestyle magazine LM, Crash also featured video reviews for a period, a strongly debated move.