Mobile Marketing Management: Case Studies from Successful Practices .

Very good condition

Since 2012, China has entered into the mobile era. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years.

This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises.