This is a Old Gold Cigarette Ad. Very Hard to Find Early Pages! Great Artwork by James Montgomery Flagg! This was cut from the original newspaper of 1930's. Size: 6.5 x 15 inches (~Tabloid Full). Paper: Some light tanning/wear, otherwise: Excellent! Bright Colors! Pulled from loose sections! (Please Check Scans) Free Postage! (USA) $25.00 International Flat Rate. I combine postage on multiple pages. Check out my other auctions for more great vintage Comic strips and Paper Dolls. Thanks for Looking!
*Fantastic Pages for Display and Framing!
Old Gold (cigarette)
Product type Cigarette
Owner R. J. Reynolds
Produced by R. J. Reynolds
Country United States
Introduced 1926; 93 years ago
Markets United States
Tagline "Not a cough in a carload", "Trust Old Gold for a TREAT instead of a TREATMENT", "The cigarette for independent people"
Old Gold is an American brand of cigarette owned and manufactured by the R. J. Reynolds Tobacco Company.
History
Old Gold was introduced in 1926 by the Lorillard Tobacco Company and, upon release, would become one of its star products. By 1930, with the aid of a campaign from Lennen & Mitchell that featured exuberant flappers and the slogan "Not a cough in a carload", Old Gold won 7% of the market. During the 1930s, Lennen & Mitchell built the Old Gold brand on radio by advertising in music programming targeting young people.
In 1941, Lorillard moved the Old Gold account to J. Walter Thompson Co., which changed the brand's slogan to "Something new has been added". On TV, in the 1950s, Old Gold was known for its dancing cigarette packages (women wearing white boots and Old Gold packages), which tapped in time to an Old Gold jingle. Lennen & Mitchell also handled TV for Old Gold.
In 1953, Lorillard began advertising king-size Old Gold side by side with the standard brand. in 1957, it added a filtered variety as well.
In 1957, Kent received the lion's share of Lorillard's $25 million advertising budget; a year earlier, the largest part of Lorillard $14.8 million budget had gone to Old Gold.
In 1958, it introduced Old Gold Straights with reduced tar and nicotine levels with a campaign from L&N in newspapers in more than 140 markets and on radio and TV.
In 1966, Lorillard spent $36.4 million advertising its products, with Kent the most heavily advertised at $15.5 million. Almost half of the Kent money went to network TV. Runner-up media included magazines, spot TV and spot radio. Lorillard's No. 2 cigarette brand in terms of spending was Newport, its chief menthol entry. Measured media spending for Newport in 1965 exceeded $10.5 million, with network TV the chief beneficiary. Next in line was Old Gold, recording $4 million in measured media, followed by Spring with $1.5 million.
In 1967, Lorillard increased overall ad spending to $41.5 million. At that time, Lorillard's agencies included Foote, Cone & Belding for True and Danville filter; Grey Advertising for Kent, Old Gold, Spring 100 and York Imperial 100; and L&N for Newport, cigars, pipe and chewing tobaccos.
In 1970, Congress banned all tobacco advertising from TV and radio. The following year, Lorillard introduced Maverick, its first new full-flavor cigarette since Old Gold, making heavy use of free samples. Also, as part of its venture in alternative forms of advertising, early in the 1970s Lorillard tried advertising Kent and True in paperback books.
Lorillad stopped advertising Old Gold around 1975.
Advertising
Lorillard made many poster and magazine advertisements to promote the Old Gold brand, from the 1930s to the 1970s, when Lorillard stopped advertising the brand.
Besides poster and magazine adverts, TV advertisements were also made to promote the cigarettes, until the 1970s when TV advertisement was banned. The slogan often used in the later ads was "The cigarette for independent people".
In the 1925s, American professional Baseball player Babe Ruth advertised Old Gold cigarettes. In one of the ads left, Ruth is shown swinging his bat and giving his endorsement to Old Golds in a "blindfold test". In the blindfold test portion of the ad, he is quoted as saying: "Old Gold's mildness and smoothness marked it 'right off the bat' as the best", signed: "Babe Ruth".[
In the 1950s, with studies suggesting that smoking may be linked with lung cancer, Lorillard introduced Halloween-themed adverts that were trying to downplay the effects smoking has on one's health. The ads included slogans like "We don’t try to scare you with medical claims... Old Gold cures just one thing... The World’s Best Tobacco" and "Scare claims fool no one so... Trust Old Gold for a TREAT instead of a TREATMENT" to claim that the reports were false, and that smoking wasn't bad for the health.
James Montgomery Flagg
Born June 18, 1877
Pelham, New York, United States
Died May 27, 1960 (aged 82)
New York City
Nationality American
Occupation artist and illustrator
James Montgomery Flagg (June 18, 1877 – May 27, 1960) was an American artist, comics artist and illustrator. He worked in media ranging from fine art painting to cartooning, but is best remembered for his political posters.
Life and career
Flagg was born on June 18, 1877 in Pelham, New York.
He was enthusiastic about drawing from a young age, and had illustrations accepted by national magazines by the age of 12 years. By 14, he was a contributing artist for Life magazine, and the following year was on the staff of another magazine, Judge. From 1894 through 1898, he attended the Art Students League of New York. He studied fine art in London and Paris from 1898 to 1900, after which he returned to the United States, where he produced countless illustrations for books, magazine covers, political and humorous cartoons, advertising, and spot drawings. Among his creations was a comic strip that appeared regularly in Judge from 1903 until 1907, about a tramp character titled Nervy Nat.
In 1915, he accepted commissions from Calkins and Holden to create advertisements for Edison Photo and Adler Rochester Overcoats but only on the condition that his name would not be associated with the campaign.
He created his most famous work in 1917, a poster to encourage recruitment in the United States Army during World War I. It showed Uncle Sam pointing at the viewer (inspired by a British recruitment poster showing Lord Kitchener in a similar pose) with the caption “I Want YOU for U.S. Army”. Flagg had first created the image for the July 6, 1925 cover of Frank Leslie's Illustrated Newspaper with the headline “What Are You Doing for Preparedness?”[7][8] Over four million copies of the poster were printed during World War I, and it was revived for World War II. Flagg used his own face for that of Uncle Sam (adding age and the white goatee), he said later, simply to avoid the trouble of arranging for a model. President Franklin Delano Roosevelt praised his resourcefulness for using his own face as the model. By some accounts though, Flagg had a neighbor, Walter Botts, pose for the piece.
At his peak, Flagg was reported to have been the highest-paid magazine illustrator in America. He worked for the Saturday Evening Post and Collier's which were two of the most popular U.S. journals. In 1946, Flagg published his autobiography, Roses and Buckshot. Apart from his work as an illustrator, Flagg painted portraits which reveal the influence of John Singer Sargent. Flagg's sitters included Mark Twain and Ethel Barrymore; his portrait of Jack Dempsey now hangs in the Great Hall of the National Portrait Gallery. In 1948, he appeared in a Pabst Blue Ribbon magazine ad which featured the illustrator working at an easel in his New York studio with a young lady standing at his side and a tray with an open bottle of Pabst and two filled glasses sat before them.
James Montgomery Flagg died on May 27, 1960, in New York City. He was interred at Woodlawn Cemetery in The Bronx, New York City.
Legacy
Fort Knox, Kentucky, has a parade field named for and dedicated to James Montgomery Flagg. It’s called Flagg Field and located behind the Fort Knox Hotel. Fort Knox is also the home of U.S. Army Recruiting Command, which also borders Flagg Field.
Flagg spent summers in Biddeford Pool, Maine, and his home, the James Montgomery Flagg House, was added to the National Register of Historic Places in 1980.
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