Alter Ego Shampoo for Dry Dyed & Permed Hair

Ideal for dry, permed and weakened hair. It acts on the hair giving it the right nourishment for a normal balance of the s formulated with soluble proteins from wheat protein and vegetal quaternary flour which have balsamic and conditioning properties. It gives dry hair sheen, volume and manageability. In addition, the original beauty of dyeing will last much longer thanks to the optimal anti-oxidant power of alpha-Tocopherol, in which it is particularly rich. Particular properties distinguish it for the lightness and softness it gives to the hair, maintaining the perm vital and tonic.