The new technology behind Revlonissimo Colorsmetique combines an exclusive, highly successful colour formula with a new mix of treating agents that care for and protect the hair during the colouring process. Revlonissimo Colorsmetique is formulated as if it contains a hair mask, which provides hair with an intense long lasting shine. The benefits of Revlon Colorsmetique: Hair 8 times shinier than before colouring bleached hair* Hair twice as resistant to breakage as before colouring bleached hair* Hair twice as shiny as natural hair*, Long lasting colour Up to 100% grey hair coverage.