Vintage Red Devil Paint, Rich Walnut
16 ounces (one pint)
Time capsule from 45 years ago!
Red Devil paint company disappeared sometime since we remember it in the 1970s. This specimen appears to be from the late 1970s and has been opened but is full. It weighs 26.7 ounces, consistent with the advertised 16 fluid ounces plus the weight of the can.
In addition to the memorable 'Red Devil' logo, the can's color appears on top of the lid, a convention now common among spray paints, but back then it was a bona-fide innovation for paint cans, called "Colid" a concatenation of 'color-lid'. And they made several sizes of paint cans: 4, 8, 16 and 32 ounce, so you could get just the right size!
Other dimensions:
Can is 3 13/16" tall, 3 3/8" in diameter
The label on the can's circumference is high resolution multi-color graphics on a poly label, not paper. The company made all identical labels, and then sprayed on the color name "Rich Walnut" with black ink and the detailed color composition (menu) with blue ink.
From my personal collection. Smoke-free home. Stored in a dry basement for all these years.
About the Red Devil Paint Company
The Red Devil Paint Company had its manufacturing site in Mount Vernon, New York, on the banks of the Bronx River in Westchester County, where it operated from 1955 to 1990. In the later years, the company was owned by Insilco. In addition to paint and primer, the company made varnish, paint remover, and polyethylene finishes.
The company is/was entirely separate and distinct from the Red Devil Tool company, (Red Devil, Inc.) that continues to operate its manufacturing in Pryor, Oklahoma, having moved there from Union, New Jersey in 1974.