The brand:
Ahmed Al Maghribi Perfumes first started as a hobby of its founder - Mr.Kafeel Ahmed. His passion for perfume making was so intense that it has evolved into being one of the most loved perfume brands in the region. During this 20 years plus journey, a lot of new fragrances have come into existence. However, the ones that they initially started with, are even today of key essence.
The love for fragrance creation has been extended by creating occasion specific perfumes, it's just like wearing different attires depending on the place and occasion on intends to attend. Our perfumes are produced by maintaining a close work relationship with the local community. Some people know exactly what they want and that helps us create personalised fragrances for them. Also, we set ourselves apart from the approach of creating perfumes that follow fashion. Our approach is strongly based on culture and tradition. We understand that perfumes have strongly impacted the Arabic culture. For example, Oud and musk are fragrances loved by the prophet according to the Arabic tradition.
Our business is closely knit as one family working together. We believe this is important for our company as it helps us align and nurture the core values of our business.