Free People is an American bohemian clothing and lifestyle retail company that sells women's clothing, accessories, shoes, underwear and swimwear.

Free People has abandoned its junior image and has become a more mature contemporary brand.

This allowed women in their twenties to appreciate the clothing line that responded to their intelligence, creativity and individuality, while retaining its high quality and affordability.

Free People wants to reach a girl who is intelligent, creative, confident and comfortable in all aspects of her being, free and adventurous, soft to tough, from tomboy to romantic.