2400w Dryer With 2x Longer Motor Life: The Exceptionally Powerful 2400w Dryer Boasts 2x Longer Motor Life. Ceramic Plus Technology: Designed With 10x More Ceramic** For Even Heat Distribution And A Sleek Smooth Finish. Ionic Conditioning Technology: While 90 Percent More Ions Are Released Into The Airflow For Less Frizz, Resulting In Shiny And Smooth Hair. Turbo Boost Function: Increases Air Speed By 10 Percent For Faster Drying.