Stloubrown’s

Bygone Days

"Let Bygones Be Back"

Classic newspaper ads—A-B-C, Always Buy Chesterfield—for Chesterfield cigarettes featuring movie and major league baseball stars targeting college students.

The ads were published in 1948-49 issues of The Lorian, the student newspaper of Loras College in Dubuque, Iowa.

Included are ads from:

-Nov. 19, 1948: Perry Como, promoting his RCA Victor album, “Supper Club Favorites” and his latest moving musical, “Words and Music.”

-Dec. 10, 1948: Betty Grable, who says, “My smoke is CHESTERFIELD in my new picture, ‘WHEN MY BABY SMILES AT ME.’” Targeting the college crowd, the ad also includes “ABC Girl” Irene Bond of the University of Oklahoma.

-Feb. 18, 1949: Perry Como again, promoting the radio show, “Chesterfield’s Supper Club,” with co-star musical favorites Jo Stafford and Peggy Lee.

-March 11, 1949: There’s Joe DiMaggio confirming that “The TOP MEN of AMERICA’S SPORTS smoke CHESTERFIELD,” backing up the ad’s main spokesperson, Robert Cummings who was currently starring in “Reigh of Terror,” a film about the French Revolution.

-April 22, 1949: Susan Hayward, a future Academy Award winner, was starring in “Tulsa.” Whitey Lockman, in his New York Giants uniform, is picture puffing a Chesterfield.

-May 6, 1949: Alexis Smith, who would win a Tony Award in the 1970s for her performance in Stephen Sondheim’s Broadway musical, “Follies,” promotes her Warner Bros. film, “One Last Fling,” and New York Giants pitcher Sheldon Jones joins the chorus that Chesterfield is milder.

-May 20, 1949: Anne Baxter, who in 1947 won an Academy Award and a Golden Globe for “The Razor’s Edge,” and would be nominated for an Oscar in 1951 for “All About Eve,” was appearing in the 20^th Century-Fox film, “You’re My Everything.” The sports star here is “outstanding golf star” Lloyd Mangrum, whose calm under pressure on the PGA Tour earned him the nickname "Mr. Icicle."

Each ad is approximately 8 ½” x 11”.

COMBINED SHIPPING: Combined shipping is available on purchases of multiple items upon request, when possible. That means that if an order contains at least one item with a shipping charge, although other items in the order are listed with free shipping, there will be a charge – the lowest possible given the combined items.

CONDITION ASSESSMENT: Any condition assigned to listed items is based on my amateur, albeit conservative, opinion, so please examine available images closely.

MULTIPLE-COPY LISTINGS: On listings where multiple copies of the same item are listed, labels associated with a color such as “Item Name-Yellow” or “Item Name-Purple” refer only to the color of the background used for identification purposes.

Take care to note whether this auction is one in which multiple copies of the same or similar items are being sold individually, and that the price listed is for one of the items rather than all the items which might appear in a group photo.

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