A shade as celebrated as New York City. Loved by all, RULER is well known for its gorgeous red hue that flatters all people and all skin tones. Come join the movement, and experience Red like never before. With Color Sensational Ultimatte, more is more! That’s more matte, more color intensity, more lightweight. Color Sensational delivers a lightweight blurring formula made with high-impact pigments in this extreme matte lipstick. Now available in a slim, luxe bullet and a full range of ultra-saturated, non-drying lipstick shades.