Publisher Description

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice CreamThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

Notes

A must-have guide to the best kept secrets in business, this is a breakthrough book on the art of successful buzzmarketing, a technique many people talk about but few understand.

Author Biography

Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.

Review

?A business book that's both entertaining and useful for big brands and start-ups alike.?
?Steve Forbes, editor in chief, "Forbes"

?Buzzmarketing works. It's not just a nice-to-have, it's a must-have!?
?Brian Swette, former chief marketing officer, PepsiCo

?If you want to know why some brands get noticed and others don?t, this is the book to buy.?
?Bob Franquiz


aA business book thatas both entertaining and useful for big brands and start-ups alike.a
aSteve Forbes, editor in chief, "Forbes"
aBuzzmarketing works. Itas not just a nice-to-have, itas a must-have!a
aBrian Swette, former chief marketing officer, PepsiCo
aIf you want to know why some brands get noticed and others donat, this is the book to buy.a
aBob Franquiz

Long Description

aThereas fake corporate marketing and then thereas real marketing. This is the "real" stuff for "real" people.a aBen Cohen, co-founder of Ben & Jerryas Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketingawhich many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

Review Quote

A business book that

Details