History of the brand

Nike is an American sports company headquartered in Beaverton, Oregon.
It was founded in 1964 as Blue Ribbon Sport by Bill Bowerman, a coach
in track and field at the University of Oregon, and his student Phil Knight.
They opened their first store in 1966 and released the first Nike shoes
in 1972. By the beginning of the 21st century, Nike had stores in over 170 countries and the
Its logo - a mustache called a “ Swoosh ” - was known throughout the world.

MISSION:
Bringing inspiration and innovation to every athlete* in the world.

VISION:
To be the most authentic, distinctive and connected eyewear brand in the world.

CURIOSITY:
The iconic Nike Swoosh was created by a graphic design student
and it only cost $35; it is now the most recognized logo in the world.
The brand slogan “Just Do It” was coined in 1988
and is considered one of the top 2 slogans of the 20th century.
Nike is the largest seller of shoes and clothing
sportsman in the world with $39 billion in revenue in 2019.

KEYWORD:
Performance, Lightness, Innovation,
Linearity, Aerodynamics, Precision
*If you have a body, you are an athlete.