Our 2024 Firme (Strong) Hold Spring Pomade isn't just a styling essential, it's a scented soundtrack to the timeless cool of cruising the California boulevards under the warm night sky.

Midnight Cruise: Zesty Mandarin Orange and fresh Bergamot kick off the journey, like the first rev of a vintage engine. A heart of warm Nutmeg and sweet Violet takes you back to the golden era of cruising, where every ride was an adventure. Warm Musk and Cedar base notes add a touch of class and nostalgia, grounding the fragrance in the smooth essence of coasting underneath the bright Cali stars.

This Strong Hold Pomade is a favorite amongst those with thick, curly, or unruly hair that won’t usually hold a style. This water-soluble formula glides easily into hair and won’t dry out or flake. We guarantee it will be a staple in your bag of tricks.

Directions: Warm a small amount of product in the palms of your hands. Use your fingers to comb through dry or damp hair and use a comb or brush for finishing touches.

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