Publisher Description

The author provides a refreshingly non-revolutionary approach to change based on ten years of research that shows how transitions can be effective, cost-efficient, and painless. In this powerful and refreshing book, he outlines a positive new approach to change called "creative recombination." Rather than obliterating and then reinventing anew - the change approach advocated by most gurus and "experts" over the last twenty years - creative recombination seeks sustainable, repeatable transformation by using the firm's existing resources more wisely. Abrahamson identifies five key elements that every company has - people, structures, culture, processes, and networks - and offers a broad toolkit of techniques for recombining, reusing, and redeploying these resources to achieve smoother, more cost-efficient, less painful organizational change.

Notes

A refreshing approach to change.

Author Biography

Eric Abrahamson is professor of management at Columbia Business School. He is internationally recognized for his research on managing change and on management fads and fashions.

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