The Color.me Cream Activator from the global leader in professional cosmetics production, Kevin Murphy, is a cream activator for adding to hair dyes. This Australian brand has combined in its products the cosmetological approach and current trends. Its highly qualified specialists, using innovative technologies and natural safe components, have developed a gentle oxidizing formula. When used, the damage from the dyeing procedure will be minimal, even considering the fact that the main task of this product is to open the cuticle scales and saturate it with artificial pigment. The oxidant blends perfectly with dyes made on an ammonia-free basis.