Publisher Description

Since 1921, Gucci has been a titan of the luxury fashion industry. Celebrated for its exclusive high-end accessories, the brand reigns supreme for its signature leather goods and decadent garments that have elegantly combined the understated with the opulent.More than 100 years ago, Gucci took the world by storm as a luxury luggage and equstrian outfitter, quickly becoming a giant of 1990s haute couture. The highly sought-after products would only become more exclusive with time, and since then the company has gone from strength to strength. Under the watchful eyes of Alessandro Michele and now, Sabato de Sarno, the brand has made its mark on streetwear, inspring a new generation of fans.Brimming with fascinating facts and inspirational quotes from celebrities, fans and the creative heads at Gucci, this little guide documents not only the brand's extraordinary journey, but also the elusive family at the helm.'Quality is remembered long after price is forgotten.' Aldo Gucci

Table of Contents

The Early Years - Follows the early life of Guccio Gucci as he found one of the world's leading designer brands • Creating a Brand - Recounting how the family overcame rifts and wartime hardships over the years • The Iconic GG - The covetable double G logo • Style Bible - The styles, goods and garments that helped the brand become one of the most influential labels of our times • Influencers and Influencers - The creative heads that shaped the brand into what it is today, and the celebrities they enlisted along the way • The Brand Today - Looking at the current shape of the brand and the direction it hopes to take under its newest creative head.

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The perfect stylish gift and pocket introduction to one of the world's most recognised fashion brands.

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