Author Biography

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.Author social media/website info: hbr.org; @HarvardBiz; linkedin.com/company/harvard-business-review; facebook.com/harvardbusinessreview; youtube.com/user/harvardbusinessreview

Table of Contents

Cover
HBR's 10 Must Reads on Strategic Marketing
Cover
Title Page
Copyright
Contents
Rethinking Marketing
Branding in the Digital Age
Marketing Myopia
Marketing Malpractice
The Brand Report Card
The Female Economy
Customer Value Propositions in Business Markets
Getting Brand Communities Right
The One Number You Need to Grow
Ending the War Between Sales and Marketing
About the Contributors
Index
HBR's 10 Must Reads on Leadership
Cover
Title Page
Copyright
Contents
What Makes a Leader?
What Makes an Effective Executive

Long Description

The most important ideas on management all in one place We've combed through hundreds of Harvard Business Review articles on topics such as emotional intelligence, communication, change, leadership, strategy, managing people, and managing yourself and selected the most important ones to help you maximize your own and your organization's performance. The HBR's 10 Must Reads Ultimate Boxed Set includes 14 bestselling collections: "HBR's 10 Must-Reads on Leadership"; "HBR's 10 Must-Reads on Emotional Intelligence"; "HBR's 10 Must-Reads on Managing Yourself"; "HBR's 10 Must-Reads on Strategy"; "HBR's 10 Must-Reads on Change Management"; "HBR's 10 Must-Reads on Managing People"; "HBR's 10 Must Reads: The Essentials"; "HBR's 10 Must-Reads on Communication"; "HBR's 10 Must-Reads on Managing Across Cultures"; "HBR's 10 Must-Reads on Strategic Marketing"; "HBR's 10 Must-Reads on Teams"; "HBR's 10 Must-Reads on Innovation"; "HBR's 10 Must-Reads on Making Smart Decisions"; and "HBR's 10 Must-Reads on Collaboration". HBR's 10 Must Reads series is the definitive collection of ideas and best practices for aspiring and experienced leaders alike. These books offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Clayton Christensen, Peter Drucker, Rosabeth Moss Kanter, John Kotter, Michael Porter, Daniel Goleman, Theodore Levitt, and Rita Gunther McGrath.

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