This is a limited edition 10" plush toy of Pikachu, a character from the Pokemon franchise. It was released by TOMY in 2016 to celebrate the 20th anniversary of the franchise. The plush features Pikachu winking and is part of the Pokemon product line. It is suitable for ages 3 and up and is a doll, figure, and plushie toy type. The plush is new in box and has never been opened.