A koozie or stubby holder (Australian) is a fabric or foam sleeve that is designed to thermally insulate a beverage container, like a can or bottle.
The name "Koozie", with a capital "K", is a federally registered trademark in the United States, originally coined by Bob Autrey of San Antonio, Texas, and rights later sold to Radio Cap Corporation (RCC) as the KOOZIE in the early 1980s. The company RCC specialized in baseball caps before registering a trademark for the name KOOZIE in 1980, and subsequently introducing the product as a can cooler in 1982. As the promotional product industry grew, more products were added to the KOOZIE brand, including drinkware, more styles of can coolers, cooler bags, outdoor leisure items, travel accessories, and business accessories. The word "koozie" has also lost its trademark numerous times over the years, making it a regular everyday word in the English language, similar to words like "Onesie," "Zamboni", and "Hula Hoop." These are brand name products that have been subject to genericide—"the process by which a brand name loses its distinctive identity as a result of being used to refer to any product or service of its kind."
Koozies are used to insulate a chilled beverage from warming by warm air, sunlight, and body heat. Using a koozie can reduce the rate a drink warms in the sun by up to 50%
These items can also be used for easily identifying one's beverage from another person's and for marketing or for minimizing the condensation on the can. By imprinting on the koozie, many different companies have used the koozie as a promotional giveaway because it is not only inexpensive to manufacture, but its frequent use is more likely to bring the company's name to a household presence. Originally a logo or image was screen-printed on a round foam cylinder with a foam base, which generally has a hole at the base to ease inserting and removing beverage containers.
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