AMETORA - HOT-DOG PRESS, No. 26, June 1981 - Official Preppy Handbook

In 1979, a bold new player, "Hot-Dog PRESS," appeared on the Japanese men's magazine scene, challenging established names like "Popeye." Aimed at male college students (aka "City Boys"), it quickly gained popularity during Japan's lively Bubble Era, captivating readers with cultural insights and fashion advice. As a trendsetter, it reshaped social norms and influenced men's fashion, leaving a lasting mark on the cultural landscape of its time.

SKU: 241145