Deutsch, Jan G. Selling the People's Cadillac: the Edsel and Corporate Responsibility Yale University Press 1976 First Edition : 4to 11" - 13" tall F+ NF Quarto hardcover, in fine black cloth, very tight binding, pages unworn and crisp, covers are unworn, looks unread, else as NEW, in NFINE DJ, light rub on back, now in clear mylar jacket protector. Solid and well designed but no opening in the front. Very detailed story of how the car came into being, and then....... 29441
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