This plate is part of a family set from the 1950s that has only had two owners, the Original owners and their daughter. This plate is not customized and has the original pattern.

Westward Ho Rodeo was one of 3 designs by Till Goodan commissioned in 1934 By Wallace China out of Huntington Park, California.  This line was produced through the 40's and 50's.   
Shenango Pottery acquired Wallace China in 1959.  
Production ceased in 1964.  
Desert Plate  7 3/16 inches across.