Just Cavalli is the youth-oriented offshoot of Roberto Cavalli was launched in 1998. Like the original, Just Cavalli encompasses menswear, accessories, and fragrance with a bold aesthetic, think color, animal print, and denim.

Roberto Cavalli was born in Florence, Tuscany. His grandfather, Giuseppe Rossi, was a member of the Macchiaioli Movement, whose work is exhibited in the Uffizi Gallery. Cavalli decided to enroll at the local Art Institute, concentrating in textile print. While still a student, he made a series of flower prints on knit that caught the attention of major Italian hosiery factories.In the early 1970s, he invented and patented a revolutionary printing procedure on leather, and he started creating patchworks of different materials. 

He debuted these techniques in Paris, immediately getting commissions from the likes of Herm?s and Pierre Cardin. At age 30, he presented his first namesake collection at the Salon for Pr?t-?-Porter in Paris.