The distinctive style of the Soviet poster art was coined during times of war and struggle. It was always laconic, expressive and straight-forward. Even from faraway it was recognized by a person walking at a fast pace. The poster usually featured one or two figures whose actions were underlined by a characteristic movement. Clear contrast of the central figures (group) compared with the rest of the objects in the composition distinguished the best works. Eventually the artists started paying more attention to the human nature, and learned how to convey personality and emotions through facial expressions of their characters - thus making the posters more vigorous and effective.

With the end of WWII, world peace and friendship among nations became the main theme of the propaganda poster. Young artists like N. Treschenko, O. Savostyuk and B. Uspensky, along with such distinguished masters of the poster art as Victor Govorkov, generated interesting and witty compositions agitating for USSR as the force of peace in the world.

In the post-war period, the Soviet movie industry achieved considerable success. Famous movie-poster artists, such as V. Kononov, M. Heifitz, B. Zelensky and I. Hazanovsky refused to simply "announce" the movie releases in their work. Instead they explored artistic expression in order to reveal the film's content and essence through printed images. Works of these artists won numerous awards at international competitions.

The grandiose 7-year program for the development of USSR’s national economy, declared at the 21^st Communist Party Congress, required renewed efforts from the propaganda establishment and especially the poster artists. Once again, colorful and visually engaging posters motivated the enthusiasm of working masses to carry out the Party’s plan in the newly established agricultural communities and on sites of glorified construction projects. 

Soviet posters have always kept pace with the times. They created images of role models for generations of Soviet workers and soldiers, exposed international warmongers and fought for world peace.