This WAS the premier Hollywood's magazine before today's gossip mags like Star ect . . . Well written beautifully illustrated and it was even the Actors and Studios go to guide for the who's who! Unlike its competitor "Confidential" Photoplay was well written (see below).
Judging the "Best Figure in Hollywood," 1931
This article comes from the March 1931 issue of Photoplay, the premier fan magazine of Hollywood from its 1911 founding through the 1950s.
Photoplay was the reigning arbiter of “good taste” within Hollywood, a fierce defender of the industry at large, and like the rest of the mainstream fan magazines during this time, a mouthpiece for studio publicists. While the fan magazines weren’t owned by the studios, they operated symbiotically. The studios provided access to the stars and advertising dollars, sometimes even going so far as to write or vet copy. In turn, the magazines promoted the stars and the movies in which they appeared—to an audience of millions.
To a modern viewer sensitive to body issues, this article seems abhorrent—the four “judges” are explicitly assessing women’s measurements. The piece includes a sidebar featuring what were likely studio-proffered specifics about stars’ bodies, against which fans would naturally measure themselves.
But the article is also a clear reaction to the streamlined, boyish, gender-bending silhouette that characterized the “flapper craze” of the 1920s:
The general notion of what is a good figure no longer seems to be what it was a year or more ago, influenced by the unsound fad which glorified boyish forms. Mrs. and Miss America survived on lamb chops and pineapple, oranges, and lettuce.
The “winner” of Photoplay’s “contest” was Dolores Del Rio, a popular silent star (Resurrection, 1927; Evangeline, 1929) who had successfully navigated the transition to “talkies.” Del Rio was not only Hispanic but boasted a fuller figure that challenged the standard emulated by (white) stars of the time.
Why would Photoplay have made such a seemingly progressive choice? Del Rio’s “victory” was not based on fan votes—and Photoplay surely had input on the judges’ final decision. In some cases, this sort of profile would be published to help promote an upcoming film or to neutralize negative gossip. In this case, the featured picture of Del Rio, healthy and seemingly happy, helped assuage concerns over her extended screen absence due to a kidney infection. While offering this reassurance, the magazine just happened to promote a more realistic female body image along the way. Issues Included (we update this list when new issues become available so all may not be included)
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Apr - Sep 1918
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Jan - Jun 1919
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Feb - Jun 1921
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Jan - Jun 1922
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Jan - Jun 1924
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Jan - Jun 1925
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Jan - Jun 1926
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Jan - Jun 1931
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Jan – Jun 1932
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Jan – Jun 1933
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Jan – Jun 1934
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Jan – Jun 1939
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Jan – Jun 1941
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Jan – Jun 1942
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Jan – Jun 1943
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Jan 1921
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Jan – Jun 1927
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Jan – Jun 1928
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Jan – Jun 1929
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Jan – Jun 1930
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Jul - Dec 1916
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Jul - Dec 1919
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Jul - Dec 1920
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Jul - Dec 1921
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Jul - Dec 1924
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Jul - Dec 1927
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Jul - Dec 1931
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Jul - Dec 1932
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Jul - Dec 1933
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Jul - Dec 1934
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Jul - Dec 1936
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Jul - Dec 1939
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Jul - Dec 1940
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Jul - Dec 1941
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Jul - Dec 1942
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Jul - Dec 1943
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Jul - Dec 1925
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Jul - Dec 1926
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Jul - Dec 1929
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Jul - Dec 1930
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Oct 1917- Mar 1918
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Sep - Dec 1918
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Feb - Sep 1917
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July - Dec 1918
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Jan-Jun 1920
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Jul-Dec 1922
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July - Dec 1923
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July - Dec 1928
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Jan-Jun 1935
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July - Dec 1935
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Jan-Jun 1936
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Jan-Sep 1937
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Oct-Dec 1937
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Jan-Jun 1938
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Jul-Dec 1938
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Jan-Jun 1940
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April 1915
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Dec 1914
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Dec 1915
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Jan 1921
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July 1915
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June 1915
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June 1916
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Mar 1915
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Mar 1916
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May 1915
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May 1916
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Nov 1914
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Nov 1915
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Oct 1915
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Sept 1915
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Stars of Photoplay 1924
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Aristocrat of Motion Picture Magazines Volume 9
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The Photo Play Journal (Jan-Jun 1919)
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The Photo Play Journal (Jul 1919-Feb 1921)
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The Photo Play Journal (May 1916-Apr 1917)
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The Photo Play Journal (May-Dec 1917)
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The Photo-Play Review, March-July 1915
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