Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies...

Publisher ‏ : ‎ HarperCollins

Language ‏ : ‎ English

Paperback ‏ 

ISBN-10 ‏ : ‎ 0008303630

ISBN-13 ‏ : ‎ 978-0008303631

 

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies...

Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale.Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.